University of Victoria Study Concludes EA SPORTS Active 2 Workouts
Meet ACSM Fitness Guidelines
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Millions of people around the world have experienced the revolution in
interactive fitness with EA SPORTS Active, the number one rated
fitness program for the Wii™*. Today, EA
SPORTS™, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced
that EA
SPORTS Active 2 is now available in North America and will be
available worldwide on November 19th. EA SPORTS Active 2 is a new
suite of digital fitness programs available on multiple gaming consoles
focusing on improving muscular strength, endurance and flexibility,
while providing an intense cardio workout. Featuring the Total Body
Tracking wireless control system that combines a heart rate monitor
and motion tracking technology, EA SPORTS Active 2 provides an
effective workout that delivers accurate, measurable results.
Additionally, users will now be able to track and share their workout
stats, including heart rate on the new EA SPORTS Active 2
online** hub (www.easportsactive.com).
A recent study conducted by the University of Victoria in British
Columbia concludes that EA SPORTS Active 2 workouts meet
recommended exercise guidelines for exercise intensity and caloric
expenditure put forth by public health guidelines, including the
American College of Sports Medicine (ACSM), the leading authority on
exercise science in North America.
EA SPORTS Active 2 (Photo: Business Wire)
Putting EA SPORTS Active 2 to the Test
EA SPORTS commissioned a study of the EA SPORTS Active 2 Mountain
Gravity pre-set workout to determine the efficacy
of its product line. The study tested 15 physically active adults
between the ages of 23 and 33 to determine the relative exercise
intensity and caloric expenditure of EA SPORTS Active 2. Results
of the workout met both the ACSM guidelines for effective physical
fitness, which recommend that individuals exercise at an intensity
between 64 per cent and 94 per cent of their maximum heart rate or 40
percent to 85 percent of their maximal oxygen consumption (VO2max),
as well as burn a minimum of 200-300 calories per session, five days per
week, in order to maintain proper fitness and to aid in weight control.
"The EA SPORTS Active 2 Mountain Gravity pre-set workout met public
health guidelines for an effective workout," says Ryan Rhodes,
Professor, University of Victoria, Behavioural Medicine Laboratory. "The
results indicated that EA SPORTS Active 2, when used on a regular basis
as part of a healthy, active lifestyle, can improve fitness and
favorably affect body composition."
Break a Sweat with EA SPORTS Active 2
EA SPORTS Active 2 will feature more than 70 new exercises and
fitness activities including exercises not possible before the Total
Body Tracking wireless control system. Using heart rate data that is
displayed on-screen, users will be able to capture the intensity of
their workout, allowing them to optimize their performance and reach
their fitness goals more quickly. A new 9-week program provides a
fitness roadmap to keep users motivated and on track to achieving their
fitness goals. Users will also have the ability to download new workouts
and exercises to their online connected PlayStation®3 computer
entertainment system and Xbox 360® video game and computer entertainment
system to keep their workouts fresh and maintain motivation**. Click on
the EA
SPORTS Active 2 launch sizzle to see a video of what's in store
for EA SPORTS Active 2.
EA SPORTS Active 2 is available on PlayStation®3, Kinect™ for
Xbox 360® video game and entertainment system from Microsoft, and Wii™
as well as iPhone® and iPod touch® at a later date. EA SPORTS Active
2 has been rated "E" by the ESRB and "3" by PEGI, it has an MRSP of
$99.95 in North America. For more information please visit www.easportsactive.com
or www.facebook.com/EASPORTSActive.
Media can find photos of the product mentioned here at http://info.ea.com.
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football, Fight Night boxing, EA
SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA
SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* According to Metacritic.com, November, 2010
** Internet
connection and EA account required
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
This product is not a medical device and not intended to affect the
structure or function of the human body beyond such affects normally
associated with general fitness equipment and is not intended for use in
the diagnosis, cure, mitigation, treatment, or prevention of any disease.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox, Xbox 360 and Kinect for Xbox 360 are
trademarks of the Microsoft group of companies. Wii is a trademark of
Nintendo. iPhone and iPod touch are a trademark of Apple Inc.,
registered in the U.S. and other countries. John Madden, NHL, NBA, NCAA,
Tiger Woods and PGA TOUR are trademarks of their respective owners and
used with permission. All other trademarks are the property of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6513421&lang=en
Electronic Arts Inc.
Lisa Bruce, 604-456-3179 (PR Manager)
lbruce@ea.com
Jen
Riley, 604-456-5081 (PR Director)
jriley@ea.com
David
Tinson, 650-628-5189 (VP, Communications)
dtinson@ea.com
Source: Electronic Arts Inc.
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