Celebrities, Bands, Vampires, Hot Tubs and More!
REDWOOD CITY, Calif., Oct 26, 2010 (BUSINESS WIRE) -- No sleep until Bridgeport! The Sims characters now have a reason to stay
up late with the newest expansion pack to the award-winning The Sims(TM)
3 for PC/MAC. The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) announced today that The Sims 3 Late Night
Expansion Pack* for the PC/MAC shipped today to retail stores across
North America and Europe. The Sims 3 Late Night offers players a
reason to venture out into the dark and check out the hottest clubs,
partake in nighttime activities and run from...or become...creatures of the
night. From rocking out in a band until the wee hours of the morning to
living life on the edge as a vampire, players clock out of work and let
their inhibitions loose when the sun goes down.
"The Sims 3 Late Night is one of the most fun expansion packs
we've made to date and it includes activities that players will enjoy
including becoming a celebrity, vampire or world class mixologist," said
Scott Evans, General Manager of The Sims Studio at EA. "From hot
tubs and celebrities to vampires and bands, this expansion pack gives
players the opportunity to tell the stories of what happens after work
and offers a great backdrop for endless creative possibilities."
The Sims 3 Late Night allows players the opportunity to explore
their dark side by including creatures of the night, late night hot
spots and activities best done after the sun goes down. Players have the
option to befriend a vampire and eventually ask their new friend to turn
them into one of their kind. Once changed, players will find that their
Sims, the characters unique to The Sims games, have thirst
instead of hunger, can run faster, read minds and need to sleep during
the daylight hours. Vampires have upscale late night hang outs where
select few get in, but they aren't the only ones that get perks and no
line access into hot spots. In The Sims 3 Late Night, players can
help their Sims become celebrities complete with paparazzi following
their every move. Celebrity Sims live in the ritziest part of town, have
access to the best late night establishments and more simoleans than
they can count! Players can push their Sim into the brand new film
career, where they can choose to pursue their dream as an actor or a
director. But, if players' Sims are a bit more of the musical type, they
can become a celebrity by starting a band. Practice makes perfect as
players' Sims start out jamming in dive bars for tips until eventually
they work their way up to seeing their name in lights. The Sims 3
Late Night gives all-access into a bustling urban setting full of
hot tubs, penthouses, subways and more! Whether players choose to take a
load off at the local bar, meet celebrities at the hottest clubs, hear
their favorite band jam down the street or learn the art of mixology for
some extra cash, The Sims 3 Late Night is all about having fun
when the sun sets.
Additionally, coming soon on www.TheSims3.com,
is The Sims 3 Late Night 'Make Your Own Headline' app where
players have the opportunity to become a celebrity by uploading a photo
and creating their own 'Simified' tabloid cover and then share it with
their friends. Check the site for availability. Developed by The Sims
Studio, The Sims 3 Late Night is rated T for Teen by the ESRB.
For more information or to download artwork, please visit www.info.ea.com.
Follow The Sims 3 games on Twitter at: www.twitter.com/thesims3
or become a fan on Facebook at www.facebook.com/thesims3.
*Requires The Sims 3 for PC/MAC to play.
About The Sims
The Sims(TM) franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrates its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 5 million copies worldwide to date and was the #1
best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 180 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles nearly 260
content downloads every minute and more than 3 million uploads have been
made to date, including 13 movies each hour. The Sims 3 YouTube
Channel is within the top 10 most viewed sponsored channels of all time
with more than 37 million video views. Visit The Sims 3 official
website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
The Sims 3 is currently available for PC, Mac, iPhone(R), iPod
touch(R) and mobile devices. Beginning October 26, 2010, The Sims 3 will
also be available on the PlayStation(R)3 computer entertainment system,
Xbox 360(R) videogame and entertainment system, and Nintendo DS(TM). The game
will also launch on the Wii(TM) November 15, 2010 and in 2011 on the
Nintendo 3DS.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. Wii and the Nintendo
DS are trademarks of Nintendo. "PlayStation" is a registered trademark
of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are
trademarks of the Microsoft group of companies. All other trademarks are
the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312 (PR Director)
bbauguess@ea.com
Angie Newman, 650-628-2877 (PR Manager)
anewman@ea.com
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