The Sims Medieval Provides a Fresh Setting, Innovative Gameplay, and
All-New Features Unlike Anything Ever Seen within the Franchise
REDWOOD CITY, Calif., Aug 03, 2010 (BUSINESS WIRE) -- Go back in time and get medieval! The EA Play Label of Electronic Arts
Inc. (NASDAQ:ERTS) today announced The Sims(TM) Medieval, a new
series currently in development that places the popular Sims(TM)
characters from The Sims(TM) game into the Middle Ages and brings
players robust, compelling gameplay never seen before in the history of The
Sims. For the first time, players can create heroes, venture on
quests, build and control a kingdom, and play every Hero Sim(TM) character
in the land. Creativity will soar as players tell stories like never
before full of drama, romance, conflict, and comedy.
"The Middle Ages is a time of intrigue, legend, and excitement. It
offers a perfect backdrop for a brand new series from The Sims
studio due to the limitless stories that can be told," said Scott Evans,
General Manager of The Sims Studio at EA. "The Sims Medieval offers
a new way for players to experience The Sims which we hope fans
will enjoy, and it features gameplay that fans of strategy and
role-playing games will find appealing such as controlling an entire
kingdom and quest-based gameplay mechanics."
The Sims Medieval offers players a chance to build up a medieval
kingdom, controlling characters from all walks of life, from Kings and
Queens, to Knights and Wizards, Blacksmiths and Bards. It provides a
host of storytelling possibilities in the form of quests, from crafting
a legendary sword to arranging a royal wedding, to protecting the
kingdom from an evil sorcerer, to finding the fountain of youth. Every
quest plays out differently depending on which Hero Sim the player is
controlling.
The destiny of the kingdom rests in the players' hands. Will players
build up their kingdom through internal expansion, or perhaps look for a
more imperial type of domination, expanding their rule by conquering
territories? Will they take on quests in pursuit of fame, or focus on
the health and wellbeing of their people? The choice is theirs! With the
start of every new game, players will be able to select a new ambition
for their kingdom, and embark on a new set of stories.
Everything in The Sims Medieval is crafted to create an immersive
medieval world, from the quest-based gameplay, to the medieval objects
such as swords and stocks and thrones, right down to the warm look of
the characters, and the painterly approach to the world itself. Players
can choose to customize every new Hero that comes to the kingdom,
including selecting their traits and their fatal flaw. Players get close
to their characters, not only sending them on epic quests, but also
making sure they carry out their daily responsibilities such as healing
the sick, trading for exotic goods, or forging armor. From having a baby
to competing in a royal tournament, what happens to their Sims is up to
the player. The time of romance and chivalry is back with The Sims
Medieval.
Developed by The Sims Studio, The Sims Medieval for PC/Mac
will be available in spring 2011 and has not yet been rated by the ESRB.
To download artwork, please visit www.info.ea.com.
For more information about The Sims Medieval please visit www.info.ea.com
or the official website at www.TheSimsMedieval.com.
About The Sims
The Sims(TM), the groundbreaking franchise that allows players to
create and live a virtual, simulated life on a computer, celebrates its
ten year anniversary in 2010 with an impressive more than 125 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
has quickly become a universal gaming and cultural phenomenon. Since its
June 2009 launch, The Sims 3 has sold more than 5 million copies
worldwide to date and was the #1 best-selling PC title for 2009 in North
America and Europe. Fan intensity is evidenced through the 150 million
downloads of player created content including: Sims, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to four million unique visitors monthly, handles nearly 300
content downloads every minute and more than 2.5 million uploads have
been made to date, including 15 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 32 million video views. Visit The Sims 3
official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
The Sims 3 is currently available for PC, Mac, iPhone(R), iPod
touch(R) and mobile devices and in the fall 2010 on Nintendo DS(TM),
PlayStation(R)3 computer entertainment system, Xbox 360(R) videogame and
entertainment system and Wii(TM) and in 2011 the Nintendo 3DS.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. Wii and the Nintendo
DS are trademarks of Nintendo. "PlayStation" is a registered trademark
of Sony Computer Entertainment Inc. Xbox and Xbox 360 are registered
trademarks of the Microsoft group of companies. All other trademarks are
the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312 (PR Director)
bbauguess@ea.com
Angie Newman, 650-628-2877 (PR Manager)
anewman@ea.com
Copyright Business Wire 2010