Utah Governor to Attend Ribbon Cutting Ceremony on July 21, 2010
REDWOOD CITY, Calif., Jul 21, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that it will formally
open the doors of its new video game development studio based in the
heart of Salt Lake City. To commemorate this occasion, EA will host Utah
Governor Gary R. Herbert, along with several Utah state and local
government officials at a Ribbon Cutting Ceremony inside the new
facility. Focusing on creating quality entertainment for families, the
highly talented EA Salt Lake Studio has been responsible for producing
several top-selling family-friendly video game franchises under the EA
Play Label, including MONOPOLY, LITTLEST PET SHOP and NERF,
all under license from Hasbro.
"We're honored to stand elbow-to-elbow with Utah Government officials as
we show off our new studio in Salt Lake City," said Jon Dean, Executive
Producer at EA Salt Lake. "As a company that takes great pride in its
people and the amazing video games they create, today's open house
celebrates all of that hard work with the team and their families with
fun activities from studio tours to game demos and art projects for the
kids."
"This move means we were able to build a state-of-the-art facility that
fits the development studio needs, while also allowing our employees to
work out of a more convenient location in downtown Salt Lake," said Chip
Lange, Senior Vice President and General Manager of EA's Hasbro
Division. "We're hopeful that EA's growing commitment and investment in
the Salt Lake area will accelerate the region's development into one of
the industry's hottest game development centers."
The new custom facility has been specifically designed to promote the
creation of innovative video game content. Covering 20,000 square feet,
its unconventional interior design is anchored by a mountain theme and
projects a very hip and creative vibe. In an effort to encourage
teamwork and maximize collaboration, the floor plan has very few fixed
walls and prime views of the mountain range, cityscape and parks have
been reserved as team spaces. The facility also features an eclectic
variety of suspended lighting which drops from the 30 foot high
ceilings, illuminating metal wave structures giving the illusion of flow
and movement.
The EA Salt Lake Studio houses 100 employees across a wide range of
industry disciplines including engineering, design, project management,
marketing, production, audio, art and animation. Previously, EA had
maintained a facility in Bountiful, Utah since 2006. That office has
closed with the move of the entire staff to the new Salt Lake City
Studio.
The EA Salt Lake Studio is the development power behind some of the
industry's most successful casual video games, including several under
license from Hasbro that have sold a combined worldwide total of more
than eight million units at retail according to NPD (Dec 2009). NERF
"N-Strike" was EA's No. 2 Wii title in 2008 followed by its
popular sequel, NERF "N-Strike" Elite in 2009. The LITTLEST
PET SHOP video game franchise has sold nearly four million copies
worldwide across all platforms, including Wii, Nintendo DS(TM) and PC,
since October 2008. Currently, EA Salt Lake is developing MONOPOLY
Streets and LITTLEST PET SHOP 3: Biggest Stars for release
later this year.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
LITTLEST PET SHOP, MONOPOLY, NERF and N-Strike are trademarks of Hasbro
and are used with permission. Wii and Nintendo DS are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA Play
Alexis McDowel, 650-628-7703
amcdowel@ea.com
or
Foghorn PR (for EA)
Erica Thomas, 508-872-3380
ethomas@foghornpr.com
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