Three New DS Games Challenge Girls to Rise to the Top
REDWOOD CITY, Calif., Oct 05, 2010 (BUSINESS WIRE) -- Let the competition begin! The EA Play Label of Electronic Arts Inc.
(NASDAQ: ERTS) today announced the release of LITTLEST PET SHOP(TM) 3
Biggest Stars, a collection of three Nintendo DS(TM) video games that
challenge LITTLEST PET SHOP fans to collect, customize and train their
virtual pets to become top-notch stars in areas including sports,
performing arts, and fashion. The latest round of titles, designed for
girls, marks the third iteration of the wildly popular video game
franchise based on Hasbro's LITTLEST PET SHOP brand, which has sold more
than 4 million units worldwide to date.
"LITTLEST PET SHOP 3 Biggest Stars presents themes and gameplay
that really celebrate the different interests of tween girls," said Chip
Lange, General Manager and Senior Vice President of the Hasbro Division
at Electronic Arts. "We've built on the core essence of the LITTLEST PET
SHOP brand, which is all about collection, and added a personal
customization layer so whether girls are young athletes, aspiring
artists or budding designers, LITTLEST PET SHOP 3 Biggest Stars
is going to deliver a very fun, engaging and meaningful play experience."
The LITTLEST PET SHOP 3 Biggest Stars releases include
three separately sold games for the DS, each with its own customizable
pets, colors and team accessories that girls can collect and use to
showcase their pets' unique personalities. Budding sports stars, artsy
tweens and young fashionistas alike can show their team spirit with the
three new games: LITTLEST PET SHOP 3 Biggest Stars Blue
Team, LITTLEST PET SHOP 3 Biggest Stars Purple Team, and LITTLEST
PET SHOP 3 Biggest Stars Pink Team. Each version will offer six
in-game exclusive pets and team-themed accessories, allowing girls to do
what they love most when it comes to LITTLEST PET SHOP - collect,
customize and socialize. Each title also features ten novel mini-games
such as "Top Flight" and "Skate Star" and five fun areas to explore like
Biggest Stars Village and Midtown.
As players dance, design and skate through an exciting assortment of
mini games and challenges, they will see their pets' personalities come
to life in an array of colorful animations. Simultaneously, their pets'
skills will improve as they develop a competitive edge on the way to
becoming a big star. Upon completing key training tasks, players will
pack up their pets, select dazzling team uniforms, and gather all the
accessories needed to enter and compete in the big and final event,
where they will face three tough in-game pet judges who will evaluate
performances based on talent, pep and cuteness in hopes of grabbing the
coveted "Biggest Star" crown.
LITTLEST PET SHOP 3 Biggest Stars fun also continues in Arcade
Mode where girls can play with their pets and friends using DS wireless
multiplayer capabilities.
"This latest series of LITTLEST PET SHOP video games for the Nintendo DS
will be fun additions to girls' growing digital collections," said Mark
Blecher, Senior Vice President and General Manager of Digital Gaming and
Media at Hasbro. "LITTLEST PET SHOP 3 Biggest Stars features
gameplay that delivers on the core essence of the LITTLEST PET SHOP
brand, which is all about collectability, and also allows girls to
explore and excel in areas that personally appeal to them from art to
fashion and sports."
Rated "E" for Everyone, the three LITTLEST PET SHOP 3 Biggest Stars
titles are each individually priced at $29.95. For more information
about the games, please visit www.littlestpetshop.ea.com.
About LITTLEST PET SHOP
The LITTLEST PET SHOP brand began as a line of collectibles aimed at
tween girls, age 7-9, and their zeal for nurturing and collecting. Girls
simply can't get enough of these quirky, edgy and cute pets and the
accompanying LITTLEST PET SHOP playsets and accessories that make the
experience complete. Additionally, www.littlestpetshop.com
has become one of Hasbro's top-performing brand Web sites with more than
1.8 million girls creating and tracking online pet collections. Since
its launch in 2005, the LITTLEST PET SHOP brand has sold more than 325
million pets globally. It is also one of the hottest licensed lifestyle
properties among young girls. The brand's global licensing program has
more than 210 licensees across 20 major categories from apparel and
accessories to publishing, digital gaming, electronics, and room décor.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In
fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
LITTLEST PET SHOP is a trademark of Hasbro and is used with permission.
Nintendo DS is a trademark of Nintendo. All other trademarks are the
property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6452760&lang=en
SOURCE: Electronic Arts Inc.
EA
Lauren Svensson, 650-628-3138
lsvensson@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro
Pat Jarret, 401-727-5896
pjarret@hasbro.com
Copyright Business Wire 2010