NERF "N-Strike" Bundle to Deliver Double the Missions,
Excitement and Value This Fall
REDWOOD CITY, Calif., Jul 15, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
that it will ship NERF "N-Strike" Double Blast Bundle, a
compilation of its top-selling NERF-branded shooter games for the Wii(TM),
along with a NERF blaster and decoder lens this October based on the
popular brand from Hasbro, Inc. The high-action bundle will include two
complete video games - NERF "N-Strike" EA's No. 1 Wii title in
2009 and NERF "N-Strike" Elite, the popular sequel. Adding even
more bang for the buck, NERF "N-Strike" Double Blast Bundle will
also ship with a custom SWITCH SHOT EX-3 blaster and attachable Red
Reveal decoder lens allowing players to embark on a variety of missions
while putting their NERF mettle to the test.
"The NERF "N-Strike" Double Blast Bundle will be the ultimate
digital NERF immersion experience to date, providing hours of
adrenaline-charged NERF-style gameplay and fun," said Chip Lange, Senior
Vice President and General Manager of EA's Hasbro Division. "We're
giving fans two full video games, a blaster and decoder lens at a very
attractive price point in time for the holidays."
Double the Action and Fun
The first game, NERF "N-Strike," allows players to advance
through progressively more difficult missions while honing their
blasting skills and strategy. Using multiplayer capability to play in
teams of up to four, players explore a top-secret NERF building while
solving the mystery of an unknown threat. Players can unlock more than
25 in-game blasters, some of which are exact replicas from the real
world NERF product line like the LONGSHOT CS-6 and VULCAN EFB-25 and
fantasy blasters such as the Crusher and Semper Fire, created
exclusively for the video game.
In NERF "N-Strike" Elite, players are given the choice of four
characters, each with distinctive in-game blasters and unique skills.
Players can go solo or team up with a friend in two-player co-op mode to
take on increasingly difficult missions with the end goal of defeating
an army of robots. The game includes more than a dozen unlockable
in-game blasters - including Hasbro's popular NERF N-STRIKE RAIDER RAPID
FIRE CS 35 - each with its own individual strengths.
Adding to the overall gameplay experience, the NERF SWITCH SHOT EX-3
blaster allows players to insert the Wii Remote into the chamber of the
blaster for in-game play or convert back to a regular blaster for
classic NERF play (three NERF darts are also included in the bundle).
Additionally, using the Red Reveal decoder lens allows players to
identify enemy weak spots, solve puzzles and decode secret messages
within the game.
"As NERF continues its reign as one of the leading properties that
appeal to young men, capturing and presenting the intensity and
competitive nature of the brand as a digital gameplay experience has
proven to be highly engaging," said Mark Blecher, Senior Vice President
and General Manager of Digital Media and Gaming at Hasbro. "The NERF
brand will eagerly step up to the challenge of taking on a double NERF
mission with this bundle that will deliver action, fun and value."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. Hasbro, NERF and N-Strike are
trademarks of Hasbro and are used with permission. Wii is a trademark of
Nintendo. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA Hasbro
Lilit Baron, 650-628-9247
lbaron@ea.com
or
Foghorn PR (for EA)
Erica Thomas, 508-872-3380
ethomas@foghornpr.com
or
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
Copyright Business Wire 2010