Madden NFL 11 Rivalry Tour Hits Select Buffalo Wild Wings Locations
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today the taste of victory just got sweeter, as Electronic Arts
Inc.,(NASDAQ: ERTS) announces a one-of-a-kind Madden NFL
experience teaming up with NFL Network, to present the EA SPORTS Madden
NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time
ever, EA SPORTS will host Madden NFL 11 online matchups between
the two NFL cities featured during each week's Thursday Night Football
on NFL Network at select Buffalo Wild Wings locations.
"The NFL is America's favorite sport and Thursday Night Football has
become a part of the sports experience for fans across the country,"
said Christopher Erb, Senior Director of Partnership Marketing for EA
SPORTS. "Our collaboration with NFL Network and Buffalo Wild Wings
recognizes and celebrates rivalry and competition creating a new kind of Madden
NFL fan experience."
Starting now through December 23rd, the EA SPORTS Madden NFL 11 Rivalry
Tour will make stops at NFL cities featured each week on Thursday Night
Football, bringing NFL Network camera crews to capture all the action as
it unfolds. Highlights will be featured weekly on NFL Network's Around
the League each following Wednesday.
"We are excited to bring together two great partners in EA SPORTS and
NFL Network," said Kirk Langer, president of Packaged Sports and
Entertainment, Inc., the partnership promotions agency behind the EA
SPORTS Madden NFL 11 Rivalry Tour. "This innovative promotion
will create a unique and immersive NFL fan experience and bring out the
passion in NFL team rivalries in a whole new way."
The Madden NFL 11 Rivalry Tour events will feature the following
Thursday Night Football Matchups:
-
Thursday, November 11th at 8:00PM EST
Baltimore
Ravens at Atlanta Falcons
-
Thursday, November 18th at 8:00PM EST
Chicago
Bears at Miami Dolphins
-
Thursday, November 25th at 8:00PM EST
(Thanksgiving)
Cincinnati Bengals at New York Jets
-
Thursday, December 2nd at 8:00PM EST
Houston
Texas at Philadelphia Eagles
-
Thursday, December 9th at 8:00PM EST
Indianapolis
Colts at Tennessee Titans
-
Thursday, December 16th at 8:00PM EST
San
Francisco 49ers at San Diego Chargers
-
Thursday. December 23rd at 8:00PM EST
Carolina
Panthers at Pittsburgh Steelers
Madden NFL 11 redefines the way you experience the game of
football by making play simpler, quicker and deeper. From 350 plays down
to 1, the all-new GameFlow system puts you in the helmet of an
NFL quarterback to execute an authentic, situational game plan, one play
at a time. Sixty minute game times reduced to as little as 30 minutes;
spend more time on the field and less in the playbook - full games in
half the time. Madden NFL 11 is feature-rich including all-new
3-on-3 Online Team Play, improved animations, and intuitive controls,
all to the play-by-play of the most exciting voice in sports, Gus
Johnson.
For a complete list of dates and locations for the Madden NFL 11
Rivalry Tour, please visit: http://maddennfl.easports.com
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball,
NCAA® Football, Fight Night boxing and Tiger Woods PGA
TOUR® golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable retired NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, under an exclusive agreement between
NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website,
is part of the NFL Internet Network. Each year NFL PLAYERS negotiates
and facilitates extensive player marketing opportunities for players.
NFL PLAYERS activities include retail licensing, corporate sponsorships
and promotions, special events, radio and television projects,
publishing and internet. For more information, please visit
NFLPLAYERS.COM.
About NFL Network
NFL Network airs seven days a week, 24 hours a day on a year-round basis
and is the only television network fully dedicated to the NFL and the
sport of football. Fans turn to NFL Network to receive information and
insight straight from the field, team headquarters, league offices and
everywhere the NFL is making news. For more information log onto
NFL.com, the exclusive home of NFL Network.
© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
Packaged Sports and Entertainment Inc.
Kirk Langer, 310-513-2660
klanger@psepromotions.com
or
EA
SPORTS
Jennica Pearson, 407-386-5179
jpearson@ea.com
Source: Electronic Arts Inc.
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