Free-To-Play Web-Based Game Transports Players to Legendary Ultima
Universe
REDWOOD SHORES, Calif., Apr 20, 2010 (BUSINESS WIRE) -- Phenomic(TM), an Electronic Arts Inc. (NASDAQ:ERTS) studio, announced today Lord
of Ultima(TM), a new browser-based online strategy
game, is available worldwide for free* starting today. Lord of Ultima
immerses players in a brand-new, deeply-rich strategy game set within
the Ultima universe. The game introduces innovative social features,
such as advanced trading, alliance creation, online chat and community
forums, which make for an endlessly entertaining experience.
"Lord of Ultima was designed to ensure that everyone, from
strategy newcomers to diehard fans, can make it to the top of the leader
board," said Volker Wertich, Creative Director at Phenomic. "Phenomic is
committed to building dynamic communities that delight players as they
interact with the game, each other and the legendary world of Ultima."
To become the Lord of Ultima, players will master the arts of diplomacy
and trade, as well as the military activities of spying, plundering, and
the takeover of enemy cities. Set in the new world of Caledonia, players
start the game as eager conquerors in the early stages of raising an
empire, and then move from developing a humble village and evolving it
into a prosperous, highly customized capital. Players can flourish as
peaceful merchants by trading resources over land or sea and using
diplomacy. They can also become feared conquerors, by creating mighty
armies of knights and mages to crush enemies.
Lord of Ultima is a free-to-play MTX browser-based game. No
download or installation is needed and players do not need to register
to play. Lord of Ultima is available in English and German and is
playable now by visiting www.lordofultima.com.
*Internet Connection Required
About Electronic Arts
Electronic Arts Inc. (EA), in Redwood City, California, is a leading
global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, wireless devices
and the Internet. Electronic Arts markets its products under four brand
names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Phenomic and Ultima are trademarks of
Electronic Arts Inc.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Cindy Lum, 650-628-3835
Senior Publicist
clum@ea.com
or
47 Communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
Copyright Business Wire 2010