TruSchool System Delivers Gameplay and Traditions Authentic to Each
College Team
REDWOOD CITY, Calif., Jul 13, 2010 (BUSINESS WIRE) -- Electronic
Arts Inc. (NASDAQ:ERTS) announced today that EA
SPORTS(TM) NCAA
Football 11 is now available in North American retail
stores. NCAA Football 11 recreates the intensity of college
football Saturdays via TruSchool - a system that reflects the authentic
style and traditions of each of the 120 FBS teams in-game.
NCAA Football 11 achieves all-new levels of quality in core
gameplay by implementing real collegiate team offenses that reflect the
authentic style of each team. Run offenses like the spread "no-huddle",
triple option, wishbone, air raid, or pistol, just like your favorite
schools.
Recreating one of college football's greatest traditions, NCAA
Football 11 features true-to-life pre-game team entrances from many
of college football's traditional powers: the touching of Howard's Rock
at Clemson, the Ohio State team interlocking arms as they head onto the
field, and more. Experience the stunning detail of game day with a full
ESPN broadcast graphics package and all-new replay system. From pre-game
until the final tick of the clock, immerse yourself in the ESPN Game of
the Week.
The NCAA Football franchise continues as a leader in online
innovation with the all-new Dynasty Wire feature. Create stories that
document the peaks and valleys of building a college powerhouse. Capture
video and photo highlights from each game, then share the news of
triumph or defeat with the world, by publishing stories to top social
networking sites.
"NCAA Football 11 represents the greatest transformation in the
history of the award-winning franchise," said EA SPORTS President, Peter
Moore. "With the TruSchool system, we've replicated the authenticity of
college football, from team-specific entrances to offensive styles, like
never before. The start of the college football season kicks off today."
Developed in Orlando, Fla., by EA Tiburon, and licensed by The
Collegiate Licensing Company, NCAA Football 11 is now available
for the Xbox 360(R) video game and entertainment system and the
PlayStation(R)2 and PlayStation(R)3 computer entertainment systems. NCAA
Football 11 has been rated "E" for everyone by the ESRB.
For more information, please visit www.ncaafootball11.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About EA SPORTS
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR(R)
golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.org.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate licensing
agency in the U.S. and currently represents nearly 200 colleges,
universities, bowl games, athletic conferences, The Heisman Trophy and
the NCAA. The mission of CLC is to be the guiding force in collegiate
trademark licensing and one of the top sports licensing firms in the
country. CLC is dedicated to being a center of excellence in providing
licensing services of the highest quality to its member institutions,
licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC
is a full-service licensing representative, which employs a staff of
more than 80 licensing professionals who provide full-service
capabilities in brand protection, brand management, and brand
development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football
Coaches Association (AFCA), the Collegiate Commissioners Association
(CCA), the Football Bowl Association (FBA), the National Association of
Collegiate Directors of Athletics (NACDA), the National Collegiate
Athletics Association (NCAA) and the National Football Foundation (NFF)
and serves as the collective voice to promote college football. Visit www.NCAAFootball.com
for more information.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
John Madden, NFL, FIFA, NBA, NCAA, NHL, Tiger Woods, PGA TOUR and NASCAR
are trademarks of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group
of companies and are used under license from Microsoft. All other
trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6356932&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Julie Foster, 407-386-5184 (Sr. Publicist)
jmichel@ea.com
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