2010'S Biggest Video Game Explodes Into 35 Million Homes
EDMONTON, Alberta, Jan 22, 2010 (BUSINESS WIRE) -- All eyes won't just be on the New Orleans Saints and Minnesota Vikings
this Sunday as Mass Effect 2, BioWare's highly anticipated
action-RPG video game, will appear on national television to over 35
million expected viewers with an explosive two minute launch trailer.
Leading into the white-knuckle excitement of the NFC Championship's
fourth quarter, football fans and gamers alike will be on the edge of
their seats for a glimpse of the non-stop action in Mass Effect 2
led by Commander Shepard in the full-length gameplay trailer, uncut and
on the big screen.
Fans wanting a football and gaming fix can participate in the "Watch the
NFC Championship with BioWare" event where they can interact and chat
live with the Mass Effect 2 development team as they stream live
from the BioWare games room via Ustream. Participants will also get an
exclusive sneak peak at Mass Effect 2 as the team will stream
live gameplay during halftime. Highly coveted BioWare "shwag" will also
be given away to participants every 15 minutes during the event.
WHO: | |
BioWare, a division of Electronic Arts Inc.
|
|
WHAT: | | Mass Effect 2 launch trailer makes national broadcast debut
|
|
WHEN: | |
NFC Championship Game - Minnesota Vikings vs. New Orleans Saints
|
| |
Sunday, January 24th at 6:40 ET; 4th Quarter
on FOX
|
|
WHY: | | Mass Effect 2launches in North America on January
26, 2010 and in Europe on January 29, 2010
|
|
CONTACT: | |
Media interviews will be available upon request, please contact
Lisa Chan at lisachan@ea.com
or 650-628-2748
|
About Mass Effect 2:
The Mass Effect trilogy is an epic science fiction adventure set
in a vast universe filled with dangerous alien life and mysterious,
uncharted planets. In Mass Effect 2, players will step into the
role of the heroic Commander Shepard, commanding a crew of the most
dangerous operatives from across the galaxy on a mission so challenging
that it's potentially suicidal. Featuring intense shooter action, a rich
futuristic storyline, stunning space exploration and emotionally
engaging characters, the game delivers an unparalleled cinematic
experience. Mass Effect 2 is scheduled for release on the Xbox
360(R) videogame and entertainment system and PC on January 26, 2010 in
North America and January 29, 2010 in Europe and has been rated 'M' for
Mature by the ESRB and '18+' by PEGI (please visit www.esrb.org
and www.pegi.eu
for more information on ratings). For more news from the development
team, please follow us on Twitter at http://twitter.com/masseffect2
or visit the game's official website at http://masseffect.bioware.com/.
About BioWare:
BioWare develops computer, console, handheld, mobile and online video
games focused on rich stories and memorable characters. Since 1995,
BioWare has created some of the world's best-selling titles, including
the award-winning Baldur's Gate(TM) and Neverwinter Nights(TM)
series, Star Wars(R): Knights of the Old Republic(TM) and Sonic(TM)
Chronicles: The Dark Brotherhood (for the Nintendo DS(TM)). Original
BioWare-created intellectual properties include Jade Empire(TM) and
the 2007 Game of the Year, Mass Effect(TM). With studios in Edmonton
(Alberta, Canada), Montréal (Québec), and Austin (Texas), BioWare is
hard at work on the epic fantasy roleplaying game, Dragon Age(TM):
Origins, Mass Effect 2(TM), the epic sequel to Mass Effect,
and the story-driven massively multiplayer game, Star Wars(R): The Old
Republic(TM), as well as several unannounced projects. In 2008, BioWare
was acquired by the world's leading electronic entertainment publisher,
Electronic Arts. For more information on BioWare, visit www.bioware.com
*BioWare, Mass Effect, Dragon Age and Jade Empire are
trademarks or registered trademarks owned by EA International (Studio
and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS,
EA SPORTS BIG and POGO are trademarks or registered trademarks of
Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox
360 are trademarks of the Microsoft group of companies. Nintendo DS is a
trademark of Nintendo. All other trademarks are the property of their
respective owners.
About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In
fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
*BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
registered trademarks owned by EA International (Studio and Publishing)
Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS BIG
and POGO are trademarks or registered trademarks of Electronic Arts Inc.
in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of
the Microsoft group of companies. . All other trademarks are the
property of their respective owners.
SOURCE: Electronic Arts
Electronic Arts
Lisa Chan, 650-628-2748
lisachan@ea.com
Copyright Business Wire 2010