Internationally Acclaimed ‘Autolog' Network Raises the Bar in
Social Competition
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Criterion Games™, a studio of Electronic Arts Inc. (NASDAQ:ERTS)
today announced that Need for Speed™ Hot Pursuit is now available
at retail stores in North America. Need for Speed Hot Pursuit has
received worldwide acclaim for its superior racing, intense police
chases and addictive social competition. Need for Speed Hot Pursuit
has already earned perfect scores from PlayStation: The Official
Magazine, GamesRadar.com, 1UP.com and Joysitq.com, and
9.3 out of 10 from GamesMaster magazine in the UK. GamesRadar.com
even said that there's "no better racing game out there" and IGN says
that the game "breathes new life into the time-honored tradition of
video game competition among friends."
"We're extremely proud today to deliver the best racing game this
holiday season. Based on the critical response, we see that fans will
enjoy a return to the game's roots of intense cops vs racers action, but
now built around a highly competitive network for the ultimate in
one-upmanship -- Autolog," says Craig Sullivan, Creative Director
at Criterion Games. "We can't wait to see how many new friendships this
game will enhance, and also how many it may break."
Need for Speed Hot Pursuit is poised to transform online racing
by bringing to life the adrenaline and intensity of high speed cop
pursuits and changing the way that people connect and compete with their
friends. Need for Speed Hot Pursuit introduces a revolutionary
social network called Need for Speed Autolog, which
seamlessly connects players with their friends by automatically tracking
and comparing each person's performances. Autolog also serves up
challenges based on what your friends have been doing, creating a
simple, yet brilliantly dynamic social-gaming experience.
Need for Speed Hot Pursuit includes an Online Pass* that gives
players access to head-to-head multiplayer, two exclusive cars — the
Lamborghini LP 550-2 Valentino Balboni and the Lamborghini LP 570-4
Superleggera — and 10x the storage capacity at no extra charge. To
access this content players use the in-game one-time-use registration
code. Players that do not have a code can purchase an Online Pass for
800 Microsoft Points on Xbox LIVE™ Marketplace and $9.99 on the
PlayStation®Network.
Need for Speed Hot Pursuit is available now in North America and
will be available November 18 in Europe and November 19 in the UK for
the Xbox 360® videogame and entertainment system, PlayStation®3 computer
entertainment system, PC and the Wii™**.
Need for Speed Hot Pursuit is also now live on the AppStore for
iPhone® and iPod touch® mobile digital devices. Created by EA Mobile's
IronMonkey Studios in Melbourne, Australia, the game puts players in the
role of the enforcer as they drive as a cop in up to 24 Cop Career
Events. Gamers start off as a rookie and have to collect bounty to
progress to the top of the ranks. They can choose from up to 15 high
performance police cars to grind, nudge and drift their way through
coastal, desert, and mountain environments in night, day and dusk
scenarios to score bounty points. In addition, players can experience
epic takedowns and awesomely over-the-top crashes with eye-popping
visual clarity maximized for the Retina Display on iPhone 4 and 4th
Generation iPod touch. The game supports head-to-head action as cop or
racer via local Wi-Fi and Bluetooth.
For more of the latest news and information on Need for Speed Hot
Pursuit, please visit http://www.needforspeed.com,
"like" the game on Facebook at http://www.facebook.com/needforspeed
and follow the game on Twitter http://www.twitter.com/needforspeed.
* Free with Need for Speed game registration using single-use
Online Pass code enclosed with the new, full retail purchase of the Xbox
360 and PlayStation 3 versions of the game. Additional codes for console
versions available for purchase from Xbox LIVE or PlayStation Network.
Additional conditions and restrictions apply. See back of pack for
details.
** Developed by Exient, Need for Speed Autolog not available on
the Wii.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and Criterion Games are
trademarks of Electronic Arts Inc. The names, designs, and logos of all
products are the property of their respective owners and used by
permission. Microsoft and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" are registered trademarks of
Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. iPhone
and iPod Touch are trademarks of Apple Inc., registered in the U.S. and
other countries. All other trademarks are the property of their
respective owners.

Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Schachter, 650-628-7223
VP, EA Games Label PR
tschachter@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media