All-New Personality+ Enables Players to Behave and Perform as True
Individuals
REDWOOD CITY, Calif., Jun 09, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today revealed that its top-selling*
franchise from EA SPORTS(TM) will redefine player authenticity when FIFA
Soccer 11 launches this Fall on the PlayStation(R)3 computer
entertainment system and Xbox 360(R) videogame and entertainment system.
FIFA
Soccer 11 reinvents player authenticity - on and off the
ball - for every player and at every position on the pitch with
Personality+, an all-new feature that sees individual abilities
reflected in game, enabling clear differentiation for every player.
"Personality+ is the evolution of individual distinctiveness that sees a
player's abilities on the pitch mirrored authentically in our game,
creating individual personalities in FIFA Soccer 11," said
Executive Producer Kaz Makita. "We have reached a level of
sophistication within our game engine where players in our game will
behave and perform as true individuals."
Personality+ distinguishes individual players from one another by
utilizing a database that evaluates and grades each player's skill-set
over 36 attributes and 57 traits. The EA SPORTS FIFA Soccer franchise
utilizes a network of 1,700 scouts, editors and reviewers positioned
around the world to evaluate each player, creating one of the world's
most comprehensive databases to drive its market-leading soccer engine.
Personality+ will be integrated everywhere in-game. Elite players are
now empowered to showcase their world class skills. Real Madrid's Kaka
will deliver crisp, creative passes, Barcelona's Andres Iniesta will
utilize tighter turns and close control to dribble through defenses,
Manchester United's Wayne Rooney will hold off defenders and strike
shots from distance with pace, and top-flight defenders like Giorgio
Chiellini of Juventus will anticipate, predict and react to offensive
players to win back possession. New body types and player models will
further distinguish each player on the pitch. In addition, goalkeepers
have also been injected with Personality+. The real-life personality of
the keeper, whether acrobatic or traditional, will dictate his style in
game. Dive attributes will determine the keepers with the ability to
reach for further shots while reflex attributes determine reaction
times, so a keeper like Petr Cech of Chelsea FC will be able to showcase
world-class skills.
FIFA Soccer 11 introduces new Pro Passing where pass accuracy is
determined by a gamer's ability on the control pad, and player skill,
situation and urgency on the pitch, yielding a deeply rewarding passing
system. Poor decisions or over/under striking the ball will mean
error-prone outcomes. New types of passes such as swerve passes will
enable players to make a safer and more effective play.
Building on FIFA Soccer 10 gameplay that won 50 sports game of
the year awards, FIFA Soccer 11 continues to listen to its
growing legion of EA SPORTS FIFA fans around the world to refine
gameplay in ways that matter most to fans. Visit http://www.facebook.com/easportsfifa
to join the EA SPORTS FIFA group to express feedback directly to game
developers and receive exclusive content. New game modes and innovations
will be revealed in the coming months along with features on other
platforms. Visit WWW.FIFA.EASPORTS.COM
for more information. Screenshots are available at http://info.ea.com.
FIFA Soccer 11 will be available in stores world-wide this Fall
for the PlayStation(R)3, Xbox 360(R), Wii(TM), PC, PlayStation(R)2 computer
entertainment system, Nintendo DS(TM), PSP(R) (PlayStation(R)Portable) system
and mobile. It is developed under the EA SPORTS brand by EA Canada in
Burnaby, B.C. The game has not yet been rated.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE basketball,
NCAA(R) Football, Fight Night boxing, EA SPORTS MMA, Tiger
Woods PGA TOUR(R) golf, and EA SPORTS Active(TM).
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
*Based on total sales in 2009 according to the NPD.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of
Electronic Arts Inc. Official FIFA licensed product ' © The FIFA brand
OLP logo is a copyright and trademark of FIFA. All rights reserved.'
Manufactured under licenese by Electronic Arts Inc. Player names and
likenesses used under license from FIFA, International Federation of
Professional Footballers "(FIFPro)" and national teams. John Madden,
NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. Microsoft, Xbox, and
Xbox 360 are registered trademarks of the Microsoft group of
companies. "PlayStation" and PSP are registered trademarks of Sony
Computer Entertainment Inc. Wii and Nintendo DS are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6321112&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
or
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
or
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2010