Critically Acclaimed Simulation Series Returns, Now Even Faster and
More Connected
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The race to #1 heats up! Electronic Arts Inc. (NASDAQ:ERTS) today
announced SHIFT 2 UNLEASHED™, the next entry in the blockbuster Need
for Speed simulation series. The original SHIFT game was
released in September 2009 and has sold through close to five million
copies globally. Its success was propelled by the revolutionary true
driver's experience -- a game design that was heralded by critics as
more visceral, more physical and more intense than any other title in
the sim category. Capturing the physicality and brutality of racing at
200mph has been the leading area of innovation by the award-winning
development team at Slightly Mad Studios. SHIFT 2 UNLEASHED
builds on the true drivers experience by introducing the driver's
battle, an even more authentic and primal feeling of power and speed
which elevates the fundamental competitive race into a struggle for
supremacy against other drivers and even the track itself. In SHIFT 2
UNLEASHED, players' hands sweat and ache as they clutch onto the
controller, their pulse races from the break-neck speeds experienced
through the first-person cockpit view. Launching in Spring 2011, SHIFT
2 UNLEASHED pushes the envelope with the most authentic and
intense racing experience in the genre. The world debut trailer of SHIFT
2 UNLEASHED was revealed today as bonus content for the action
racing Need for Speed title, Need for Speed Hot Pursuit.
"SHIFT 2 UNLEASHED is redefining immersive racing by blending the
rush of tearing up the track at unbelievable speeds with the emotional
experience of competitive battle," said Marcus Nilsson, Executive
Producer, SHIFT 2 UNLEASHED. "We are also working
closely with real-world performance drivers to ensure that SHIFT 2
UNLEASHED captures their experience and becomes the benchmark in
authentic racing action."
SHIFT 2 UNLEASHED features an all-new rendering
engine with a massive graphics overhaul that puts the player in the
heart of the racing action. With an innovative helmet camera view
simulating the physical experience of driving at 200mph, the thrilling
experience of night racing and authentic degradation of tracks and cars,
this is tomorrow's sim for today's adrenaline fueled racer. SHIFT
2 UNLEASHED also incorporates the next generation of Need for
Speed Autolog - the groundbreaking network that connects friends for
epic head-to-head races and compares player stats for the ultimate
social racing competition.
Developed by the award-winning Slightly Mad Studios, SHIFT 2
UNLEASHED will be available on the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system and
PC. For more information on Need for Speed, visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and SHIFT 2 UNLEASHED are
trademarks of Electronic Arts Inc. The names, designs, and logos of all
products are the property of their respective owners and used by
permission. Microsoft and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" are registered trademarks of
Sony Computer Entertainment Inc. All other trademarks are the property
of their respective owners.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Senior Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Schachter, 650-628-7223
Vice President
tschachter@ea.com
Source: Electronic Arts Inc.
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