Eight New Coca-Cola Goal Celebrations and Classic 11 Team Available
to Unlock
REDWOOD CITY, Calif., Apr 27, 2010 (BUSINESS WIRE) -- The chance for everyone to win the 2010 FIFA World Cup(TM) became a
reality today after Electronic Arts (NASDAQ:ERTS) announced that EA
SPORTS(TM) 2010
FIFA World Cup South Africa(TM) is in stores now throughout North
America with eight new celebrations for the PlayStation(R)3 computer
entertainment system and Xbox 360(R) videogame and entertainment system.
It will be available throughout Asia and Europe beginning April 30, 2010
in anticipation of the real-world tournament which begins in June. The
videogame is also available on Wii(TM), PSP(R) (PlayStation(R) Portable), iPod(R)
touch and iPhone(R).
The 2010
FIFA World Cup South Africa videogame will feature all
the emotion and passion of the fiercest national rivalries battling on
the world's biggest stage, with all 199 national teams that took part in
qualification and all 10 official stadiums to be used in South Africa.
Gamers will be able to play as their home nation from qualification
right through to a virtual reproduction of the FIFA World Cup Final(TM) and
feel what it is like to score the goal that lifts a nation.
Fans can unlock the new celebrations through EA SPORTS and Coca-Cola(TM)
channels in participating countries. After unlocking each celebration,
fans can score a goal, use the controller to activate the celebrations
and admire the performance via a new dynamic camera angle that delivers
the emotion of each goal scored. Consumers can also admire their
celebration and share with fans online by uploading to EA
SPORTS Football World (www.EASPORTSfootball.com).
In addition, to honor the legacy of the FIFA World Cup(TM), EA SPORTS
unveiled its Classic 11 team that features 35 legendary players from
past tournaments, including star striker Roger Milla of Cameroon, who
scored four goals in the 1990 FIFA World Cup and in 1994, at the age of
42, became the oldest player to play in the tournament. Fans who carry
the hopes and dreams of a nation into battle against fans from rival
countries and win the 2010 FIFA World Cup TM will
unlock the Classic 11 squad.
New players to the FIFA Soccer franchise can also compete for the 2010
FIFA World Cup utilizing new Two-Button controls designed to enable new
gamers to pass and shoot with an accessible control scheme that utilizes
just two buttons.
Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM
for more information about game features on each available platform. The
game is rated "E" for Everyone by the ESRB and 3+ by PEGI
in Europe.
Screenshots can be downloaded at http://info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogame franchises,
including Madden NFL football, FIFA Soccer, NHL(R)
hockey, NBA LIVE basketball, NCAA(R) Football and NCAA
Basketball, Fight Night boxing and Tiger Woods PGA TOUR(R)
golf.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts
Inc. © The Official Emblem and Official Mascot of the 2010 FIFA World
Cup South Africa(TM) and the FIFA World Cup Trophy are copyrights and
trademarks of FIFA. All rights reserved. Manufactured under license by
Electronic Arts Inc. Player names and likenesses used under license from
FIFA, International Federation of Professional Footballers
"(FIFPro)" and national teams. John Madden, NFL, NHL,
NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective
owners and used with permission. Microsoft, Xbox, and Xbox 360
are registered trademarks of the Microsoft group of
companies. "PlayStation" and PSP are registered trademarks of Sony
Computer Entertainment Inc. Wii is a trademark of Nintendo. iPhone and
iPod are trademarks of Apple Inc., registered in the U.S. and other
countries. All other trademarks are the property of their respective
owners.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands.
Together with Coca-Cola, recognized as the world's most valuable brand,
the Company's portfolio includes 14 billion dollar brands, including
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of
sparkling beverages, juices and juice drinks and ready-to-drink teas and
coffees. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy the Company's beverages at a
rate of 1.6 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more
information about our Company, please visit our website at www.thecoca-colacompany.com.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Steve Frost
Sr. Publicist
604-456-5067
sfrost@ea.com
or
Jen Riley
PR Director
604-456-5081
jriley@ea.com
or
David Tinson
Sr. Director, Communications
650-628-5189
dtinson@ea.com
Copyright Business Wire 2010