MONOPOLY-Inspired Video Game to Help Celebrate 75th
Anniversary of Hasbro's MONOPOLY Brand
REDWOOD CITY, Calif., May 06, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced
it is developing MONOPOLY Streets for the Wii(TM), Xbox 360(R)
videogame and entertainment system, and PlayStation(R)3 computer
entertainment system. For the first time ever, players will experience
MONOPOLY, one of the world's favorite family game brands, as a fully
dynamic, living, 3D world that continuously evolves with the video game
action. Additionally, MONOPOLY Streets will feature online
multiplayer and unique downloadable content for Xbox360 and PlayStation
3 players around the world. Scheduled to launch in fall of 2010, the
experience will offer an assortment of features that add to the thrill
of becoming a MONOPOLY real estate mogul. Hasbro's classic MONOPOLY will
also be available on the Nintendo DS(TM) in conjunction with the release of MONOPOLY
Streets.
In recognition of the MONOPOLY brand entertaining families around the
globe for 75 years, MONOPOLY Streets will offer players the
ability to become completely immersed within a MONOPOLY-themed world,
re-imagined to experience the game at street level. Developing
properties within high rent districts will produce lavish houses and
hotels that appear within the world and further substantiate its visual
appeal, while developing in the less expensive areas provide more
modest, but no less interesting, establishments. The game will also
feature player-owned headquarters that rise and fall along with the
Player's fortunes - large and luxurious when winning, stunted and
minuscule when losing. For purists, MONOPOLY Streets will offer
classic game board modes, as well.
MONOPOLY Streets will come loaded with an array of imaginative
twists such as the ability to establish "house rules" where players can
save their own set of customized rules tailored to their group of
friends. In addition, players will be able to create and play as their
own Wii Mii(TM) or Xbox 360 avatar, and have the city populated by their
friend's Wii Mii or Xbox 360 avatars. Online play will also ratchet up
the fun on Xbox 360 and PlayStation 3, allowing players to find and
challenge other aspiring moguls while tracking ranking and progress on
local, national and world leaderboards. Additionally, the Xbox 360 and
PlayStation 3 versions will feature an assortment of downloadable
content that may include a variety of items such as themed boards and
tokens.
"We're taking Hasbro's No. 1 family game brand and masterfully striking
the balance of offering the classic MONOPOLY play experience and adding
a spectacular new visual treatment as we bring the classic board to life
with players walking the streets of MONOPOLY," said Chip Lange, General
Manager and Senior Vice President of EA's Hasbro Division. "MONOPOLY
Streets will bring people together and connect families all over the
world by offering online gameplay through their gaming consoles. We
think this unique, combined offering will bring families together around
the TV this holiday season for a classic family gaming tradition they'll
remember for years to come."
In addition, EA will further extend its MONOPOLY franchise with MONOPOLY
City, currently in development for Pogo.com. At launch, players will
be able to download the game from www.pogo.com
for instant fun on the PC.
*Internet connection required. See pack for additional details.
About MONOPOLY
Since 1935, more than 275 million copies of MONOPOLY have been sold in
111 countries and 40 languages. Hundreds of different editions of the
game have been published, but the most popular continues to be the
classic "Number Nine." Affectionately known by its original product
number, "Number Nine" is based on the streets of Atlantic City and is
nearly identical to Charles Darrow's original submission to Parker
Brothers. The MONOPOLY name and logo, the distinctive design of the game
board, the four corner squares, the MR. MONOPOLY name and the character,
as well as each of the distinctive elements of the board and playing
pieces are trademarks of Hasbro for its property trading game and game
equipment.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In
fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
The MONOPOLY name is a trademark of Hasbro and used with permission.
Nintendo DS, Wii and Mii are trademarks of Nintendo. Microsoft, Xbox and
Xbox 360 are trademarks of the Microsoft group of companies.
"PLAYSTATION" is a registered trademark of Sony Computer Entertainment
Inc. All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play
Lilit Baron, 650-628-9247
lbaron@ea.com
or
Foghorn PR (For EA Play)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro
Pat Riso, 413-526-2307
priso@hasbro.com
Copyright Business Wire 2010