REDWOOD CITY, Calif., Jul 20, 2010 (BUSINESS WIRE) -- Gaming visionary American McGee returns to Wonderland as Electronic Arts
Inc. (NASDAQ:ERTS) and Spicy Horse Games announce Alice: Madness
Returns(TM), the dark and deranged sequel to the year 2000 PC
hit, American McGee's Alice(TM). Designed with the same dark style
of the original, but now featuring entirely new visuals, story and game
design, Alice: Madness Returns is a fun and addictive action
adventure set to release on PC, the PlayStation(R)3 computer entertainment
system and the Xbox 360(R) video game and entertainment system. The game
follows Alice on a journey through a wildly corrupted and shattered
Wonderland to uncover the truth behind her haunted past and tortured
psyche. In this journey, players will romp through highly-detailed
elaborate worlds, encounter a cast of off-beat characters and engage in
epic battles with deadly weapons and sinister villains.
"Alice is a classic fiction, infinitely rich with memorable characters,
places and experiences. Our approach to Alice: Madness Returns
takes this colorful world and reinvents it with psychotic personalities
and pervasive insanity," said American McGee, Spicy Horse Games
Co-Founder and Senior Creative Director. "We can't wait to share our
vision with Alice in Wonderland fans and gamers around the world."
Alice: Madness Returns takes place 10 years after the conclusion
of the original game, with Alice struggling to recover from the
emotional trauma of losing her entire family in a fatal fire. After
spending a decade institutionalized in an insane asylum, she is finally
released to the care of a psychiatrist who just may be able to help her
conquer the nightmarish hallucinations that still haunt her. Alice
embarks on a mission to root out the true cause of her family's
mysterious death, jumping from a gloomy and stark London to a rich and
provocative Wonderland.
"In 2000, we launched a cult hit on the PC with American McGee's Alice.
Ten years later, I'm pleased to announce American is back on board
leading the top-rate talent at Spicy Horse Games to create this sequel,"
said David DeMartini, Senior Vice President and General Manager of EA
Partners. "The Alice in Wonderland fiction continues to be a fan
favorite all over the world. We can't wait for them to experience the
next chapter with Alice: Madness Returns."
Alice: Madness Returns will be available in 2011 for the PC,
PlayStation 3 and Xbox 360.
For more information on Alice: Madness Returns, please visit http://AliceMadnessReturns.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo, Alice: Madness Returns and American
McGee's Alice are trademarks of Electronic Arts Inc. PlayStation is a
registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox
360 are trademarks of the Microsoft group of companies.
Spicy Horse Games
Spicy Horse Games is a game development studio located in Shanghai,
China. Founded by a collection of game industry vets, creative artists,
and adventure seeking expats in late 2006, Spicy's mission is to build
eccentric game content for the PC and console market. Our passion for
game making is fueled by an intense love for all things story, art, and
fun. Spicy relies on a unique production model, strong culture, and
interesting location to inspire and drive development of its game titles.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Tammy Schachter, 650-628-7223 (VP of PR)
tschachter@ea.com
Amanda Taggart, 650-628-2974 (Senior PR Manager)
ataggart@ea.com
Lisa Chan, 650-628-2748 (Sr. Publicist)
lisachan@ea.com
or
fortyseven communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
Copyright Business Wire 2010