Songs from Top Artists and Vocal Recognition Headline First Ever
iPad-Exclusive Version;
New iPhone and iPod Touch Versions Also Launch on the App Store Today
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
EA Mobile™ — a division of Electronic Arts Inc. (NASDAQ:ERTS), Harmonix
Music Systems Inc. — the world's premier music video game developer, and
MTV Games — a part of Viacom's MTV Networks (NYSE: VIA and VIA.B), today
announced that ROCK BAND™ Reloaded is now available on the App
StoreSM. The iPad™-exclusive HD version and the version for
iPhone® and iPod touch® offers players an initial powerhouse setlist of
songs from artists including Nirvana, Billy Idol, No Doubt, Nine Inch
Nails and Vampire Weekend. More than 20 songs will be available today
with new tracks launching throughout the holidays. Plus, for the first
time, ROCK BAND Reloaded players now have a "5th Way
to Play" by singing directly into their iPhone, iPod touch and iPad
utilizing new vocal recognition features.
ROCK BAND Reloaded Rocks the iPad for the first time! (Photo: Business Wire)
"ROCK BAND Reloaded is the experience fans have been waiting for,
innovating on the popular franchise and bringing the entire band onto
the iPad and iPhone for the first time," said Travis Boatman, Vice
President of Worldwide Studios for EA Mobile. "These games bring a deep ROCK
BAND experience to mobile players in very cool and creative new
ways. Innovative vocal recognition features, social integration
connecting players to their friends and challenging gameplay modes will
drive forward the mobile music genre and provide the best music
experience to players."
New vocal recognition features introduce players to a unique way to play
by singing directly into their iPhone, iPod touch or iPad to earn
points. Players can showcase their inner rock star by picking from a
setlist of songs that include "Hella Good" by No Doubt, "Kryptonite" by
3 Doors Down, "Your Decision" by Alice in Chains, "White Wedding" by
Billy Idol, "In Bloom" by Nirvana, "A-Punk" by Vampire Weekend and many
more. In addition to the songs included with the initial
purchase, free* tracks are available in the Music Store along with
Premium Packs by The All American Rejects, Third Eye Blind, Blink-182
and other top-selling artists available through In App Purchase.
For the first time on iPad, ROCK BAND Reloaded packs delivers
device-exclusive features including a Multiplayer mode where players can
challenge friends live in a head-to-head split-screen environment.
Flexible controls provide for ultimate customization of all play styles.
The iPad game's new "Big Drums" layout increases the interactivity of
this fan-favorite instrument. Songs are now more accessible to players
with custom playlists in Quick Play and quick replay using an "Encore"
feature.
Other game features include a new Expert mode for experienced players
along with a World Tour mode that enables players to rock six cities and
36 events earning up to 50 awards and achievements all while living the
Rock N' Roll dream. By logging into Facebook, players have access to the
News Center where they can find out when new songs launch, follow
friends' exploits and directly challenge their friends' accomplishments
with a simple touch of the screen. And for those just looking to jam,
get "the band" together via local WiFi and Bluetooth and play live on
guitar, bass, drums, or vocals with up to three bandmates using their
own iPad, iPhone or iPod touch**.
ROCK BAND Reloaded and ROCK BAND Reloaded HD are available
today from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore/.
Assets and additional press information on ROCK BAND Reloaded can
be found at http://info.ea.com.
For the most up to date ROCK BAND Reloaded set list, visit http://www.ea.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming, and has been a definitive player with the
rise of Apple devices as gaming platforms. Popular games include SCRABBLE,
Tetris, MONOPOLY and BATTLESHIP, which have
consistently ranked among top sellers and, in 2009, The Sims® 3 was
the #1 best-selling game on the App Store. For more information about EA
Mobile, please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
* Internet connection required. Data rates may apply.
**Vocals/voice feature not available on the 1st
generation iPod touch. Microphone required to play vocals/voice on the 2nd
and 3rd generation iPod touch. Headset required
to play vocals/voice on 1st generation iPhone.
About EA Mobile
EA Mobile™ is the world's leading wireless entertainment publisher with
award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need
For Speed™. The EA Mobile portfolio also includes casual games based
on the company's alliance with Hasbro, Inc. including MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as
sports blockbusters from the EA SPORTS™ brand, including Madden NFL
Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple
mobile platforms including mobile phones, smartphones, the iPhone®,
iPad™ and iPod® touch. For more information about EA Mobile, please
visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of entertainment content, with brands that engage and
connect diverse audiences across television, online, mobile, games,
virtual worlds and consumer products. The company's portfolio spans more
than 150 television channels and 350 digital media properties worldwide,
and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite,
Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV
Land, Atom, Gametrailers and Xfire.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc.
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented
videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who
formed the company to invent new ways for non-musicians to experience
the unique joy that comes from making music and have pioneered music and
rhythm gaming in the US. For more information please visit www.harmonixmusic.com.
EA, EA SPORTS, EA Mobile, Pogo, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Tetris is a registered trademark of
Tetris Holding. Bejeweled is a registered trademark of PopCap Games,
Inc. BATTLESHIP, MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada)
are trademarks of Hasbro. John Madden, NFL, FIFA and NASCAR are the
property of their respective owners and used with permission. iPad is a
trademark of Apple Inc. and iPhone and iPod touch are registered
trademarks of Apple Inc. Harmonix, Rock Band, Rock Band 2, Rock Band 3,
Rock Band Network and all related titles and logos are trademarks of
Harmonix Music Systems, Inc., a MTV Networks company. All other
trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6532229&lang=en

Electronic Arts
Michelle Stephens Jacob, 310-754-7018
mijacob@ea.com
or
Harmonix
Stephanie
Myers, 617-491-6144 ext. 111
Stephanie.Myers@harmonixmusic.com
Source: Electronic Arts
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