Deal Gives Consumers Access to Exclusive Content in Battlefield
Heroes, Battlefield: Bad Company 2, Mass Effect 2, Spore and The Sims 3
REDWOOD CITY, Calif. & PLANO, Texas, Jan 08, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) and Dr Pepper today launched an
innovative brand marketing program delivering custom built interactive
entertainment to Dr Pepper fans. Beginning this week, consumers who buy
20-ounce bottles of Dr Pepper can also download new, exclusive content
in EA games like virtual clothes for their Sims or body parts for their
Spore(TM) creatures. Gaming fans will receive access to these exclusive
add-ons for select EA titles throughout 2010 with codes* found on more
than 500 million Dr Pepper bottles and fountain cups.
"Dr. Pepper's decision to partner with EA is an investment that will
bring a lot of value to their brand and to their consumers," said
Elizabeth Harz, Senior Vice President of Global Media Sales for EA.
"Consumers get free game content and a whole new way to experience the
Dr Pepper brand."
"We wanted to give consumers an unrivaled experience by offering a range
of valuable game enhancements that elevate their experience within the
games and create brand affinity," said Tony Jacobs, vice president of
marketing, Dr Pepper. "The EA promotion gives fans an unbelievable
gaming experience that they can only access through Dr Pepper."
How it Works:
1. Purchase a participating bottle of Dr Pepper.
2. Find an exclusive redemption code under the bottle cap.
3. Go to: http://www.drpepper.com/promotions/ea
to redeem the code and select from a wide range of game enhancements for
Battlefield Heroes(TM), Battlefield: Bad Company(TM) 2, Mass Effect(TM) 2, Spore(TM) and
The Sims(TM) 3 and others to be announced throughout the year.
Game enhancements for The Sims 3, for example, feature
theme-based bundles including Vintage Vegas, Beach Party, Celebrity and
Football. Consumers will be able to download exciting new content
ranging from a party top or hot boots all the way to a cool Retro car.
Fans who have played The Sims over the years will recognize items
inspired by previous The Sims games like the Lips Couch or
Boomerang Window.
Other examples of exclusive downloadable content include the following:
-
In Spore, a dozen Cyborg-themed body parts - such as eyes,
heads and arms - can be redeemed and used in the Spore Creature
Creator. These parts allow players to mix robot and organic
creature body parts to design their own Cyborg creatures. The
exclusive Cyborg parts will be usable by all owners of the Spore
PC game and anyone who downloads the free SporeCreature
Creator Trial Edition from the Spore.com website.
-
In Mass Effect 2 (shipping January 26th for the Xbox
360 videogame and entertainment system, PC), a shooter RPG from EA's
award-winning BioWare(TM) division, there are three unique pieces of
armor: two helmets and a visor. The game was recently named by The
New York Times as one of 2010's most anticipated games.
-
In Battlefield Heroes, there are four sets of unique character
clothing, and consumers get a pair of outfits per download, one for
each side.
-
In Battlefield: Bad Company 2 fourkit upgrades allow
you to become a unique Special Activities soldier, with new camouflage
and a modified weapon. Kit upgrades also contain new awards and an
additional achievement.
*In-game items require applicable EA game, applicable game system,
Internet connection and EA registration.
More games and enhancements will be announced throughout the year. Full
rules and regulations as well as download descriptions and product
details can be found at: www.drpepper.com/promotions/ea/rules/.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE:DPS), is the oldest
major soft drink in the United States. Since 1885, the 23 flavors of Dr
Pepper have earned legions of fans that enjoy its unique, refreshing
taste. The brand is available in Regular, Diet, Caffeine Free and Cherry
varieties. DPS is a leading producer of flavored soft drinks, marketing
Dr Pepper and 50-plus other beverage brands across North America and the
Caribbean. For more information on Dr Pepper, visit www.drpepper.com
or www.drpeppersnapple.com.
EA, EA SPORTS, EA Mobile, POGO, The Sims and Spore are trademarks of
Electronic Arts. Mass Effect and BioWare are trademarks of EA
International (Studio and Publishing) Ltd. Battlefield Heroes and
Battlefield: Bad Company are trademarks of EA Digital Illusions CE AB.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6135775&lang=en
SOURCE: Electronic Arts Inc.
EA Corporate Communications
Holly Rockwood, 650-628-7323
hrockwood@ea.com
or
Dr Pepper
Jason Genthner, 972-673-6688
jason.genthner@dpsg.com
Copyright Business Wire 2010