Cops and Racers + Hot Cars + Your Friends = Endless Competition
LOS ANGELES, Jun 14, 2010 (BUSINESS WIRE) -- Criterion reinvents Need for Speed(TM) Hot Pursuit for the connected
generation. Criterion Games, a studio of Electronic Arts Inc.
(NASDAQ:ERTS) announced today that the award-winning development team is
making the latest installment in the renowned Need for Speed franchise.
Inspired by the classic game of the same name, Criterion will reveal Need
for Speed Hot Pursuit for the very first time today at the
Electronic Entertainment Expo in Los Angeles. Launching in November
2010, Need for Speed Hot Pursuit brings the franchise back to its
roots with intense cops vs. racer chases. Criterion also ups the ante
with the introduction of an all-new online network called Need for
Speed Autolog where players compare racing stats and automatically
get personalized gameplay recommendations from their friends - a feature
that is poised to transform online racing for the connected generation.
Need for Speed Hot Pursuit players will experience the
thrill of the chase and the rush of the escape as they play through full
careers as both a cop and a racer - solo or connected. The high speed
busts and heart-stopping getaways are all connected via Need for
Speed Autolog. This network not only connects friends for epic
head-to-head pursuits and races, but also enables players to compare
performances and stats, thereby setting the stage for the ultimate in
social competition.
Craig Sullivan, Creative Director of the game said, "At Criterion, we've
been playing Need for Speed since it was first introduced on 3DO.
We are honored and excited by the opportunity to reinvent the franchise
for today's connected audience. Our goal has been to create cops vs.
racers pursuits that are so fun, fast and exciting it really brings to
life the adrenaline and intensity of the high speed cop pursuit
experience with your friends."
Developed by Criterion Games, Need for Speed Hot Pursuit will
be available on November 16, 2010 in North America and on November 18
and 19, 2010 in Europe on the Xbox 360(R) videogame and entertainment
system, PlayStation(R)3 computer entertainment system and PC. Need for
Speed Hot Pursuit will also be available on the Wii(TM) and is being
developed by Exient.
For more information on Need for Speed, please visit http://www.needforspeed.com.
Or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and
POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion
and had 27 titles that sold more than one million units. EA's homepage
and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of
Electronic Arts Inc. The names, designs, and logos of all products are
the property of their respective owners and used by permission.
Microsoft and Xbox 360 are trademarks of the Microsoft group of
companies. "PlayStation" are registered trademarks of Sony Computer
Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks
are the property of their respective owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Publicist
jtalens@ea.com
Dana Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy Schachter, 650-628-7223
Vice President
tschachter@ea.com
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