Epic RPG from Studio Founded by World Series MVP Curt Schilling to be
Published by EA Partners
REDWOOD SHORES, Calif., Mar 09, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with 38
Studios, LLC to publish the company's first video game, an epic
single-player role-playing game codenamed 'Project Mercury'. 38 Studios
is the creative enterprise of World Series MVP and avid gamer Curt
Schilling. 'Project Mercury' is being developed at Big Huge Games, a
wholly-owned subsidiary of 38 Studios, under the leadership of Ken
Rolston, former lead designer of the critically acclaimed hits, Elder
Scrolls III: Morrowind and Elder Scrolls IV: Oblivion. The
game marks the first entry into the company's vast universe created by New
York Times best-selling fantasy author R. A. Salvatore, with
artistic direction by Todd McFarlane, renowned artist and creator of Spawn.
"From day one, 38 Studios has been focused on creating the next
generation of entertainment experiences that embrace all mediums,
including film, television, comics, novels, toys and, of course, games,"
said Curt Schilling, Founder and Chairman of 38 Studios. "We are
creating an enormous world, with heroes and villains and a rich back
story from the brilliant minds of R. A., Todd and Ken at its heart, and
I can think of no finer partner than the global powerhouse that is EA
Partners. Being able to leverage the expertise of EA's publishing
organization to bring our first product to market is a dream come true
for 38 Studios."
"We are thrilled to be working with 38 Studios. The world of RPG gaming
is so rich and it is a perfect complement to our partners and title
portfolio in EAP," said David DeMartini, Senior Vice President and
General Manager of EA Partners. "Project Mercury is bursting with
first-rate talent, with passion that spans across the board, from Curt
to R. A. to Todd and Ken. We look forward to collaborating with them to
create an amazing game set in this incredible new world."
R. A. Salvatore, who has sold over 15 million books worldwide, will be
at the Game Developer's Conference in San Francisco this week speaking
about the creative process of building fantasy worlds. His lecture,
entitled "From Fantasy to Franchise: How to Build a Universe Worthy of
Devotion", will take place on Thursday, March 11th from 4:30
PM - 5:30 PM in Room 306 in South Hall at the Moscone Center. Salvatore
will discuss his past experiences in writing and games, as well as touch
upon his role at 38 Studios as Executive Creator of Worlds.
Project Mercury will be available for the PlayStation(R)3 computer
entertainment system, Xbox 360(R) videogame and entertainment system, and
PC. For more information about 38 Studios, please visit www.38studios.com.
About 38 Studios
38 Studios, LLC, an entertainment and IP creation company founded in
2006 by Curt Schilling, is developing an original fantasy IP driven by
the creative and artistic visions of pop-culture icons R. A. Salvatore
and Todd McFarlane. Entertainment products will include a massively
immersive Online Entertainment Experience(TM) that transcends the
traditional MMOG genre, novels, comics, toys, console games, movies, TV,
and more.
For more information, visit www.38studios.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Xbox is a trademark of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts
Andrew Wong, 650-628-2781 (Sr. PR Manager)
awong@ea.com
Lisa Chan, 650-628-2748 (Sr. Publicist)
lisachan@ea.com
Tammy Schachter, 650-628-7223 (Sr. Director of Worldwide PR)
tschachter@ea.com
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