Get Tough on the Streets of San Paro in the Year's Hottest Online
Action Game
DUNDEE, Scotland, Jun 29, 2010 (BUSINESS WIRE) -- Realtime Worlds, Inc. and Electronic Arts Inc. (NASDAQ:ERTS), today
announced that APB: All Points Bulletin(TM) is on sale in
North America and has shipped to retailers around the world. APB
will be available to buy at retail in Europe on July 1 and in the UK on
July 2.
APB, recently nominated for Best PC Game by 1Up.com at E3 2010,
takes the universal theme of Criminals and Enforcers and brings it to a
persistent, open-world, online multiplayer setting in the modern,
crime-ridden fictional city of San Paro. Some players achieve notoriety
by feeding on the city, its people and its businesses...the Criminals.
Some live by a higher code and instead feed on the criminals and their
organizations...the Enforcers.
Dave Jones, Creative Director of Realtime Worlds, said: "APB
shipping to retail represents the fruits of five years' hard work from
everyone here at Realtime Worlds. We're delighted that APB has
launched and look forward to seeing how the player-base drives the San
Paro story forward through urban conflict and in-depth customization."
APB has already achieved critical acclaim from the press, with
accolades such as:
-
"Frantic and enormously entertaining." Edge
-
"Original, daring and exciting." PC Zone
-
"APB could well be the definitive action game." IGN.com
-
"APB innovates to dominate." NowGamer.com
-
"It's going to be something else. Truly something else." Guardian.co.uk
David DeMartini, Senior Vice-President and General Manager, EA Partners,
added: "It's a great source of pride for us to work with Realtime Worlds
in the launch of APB, a game that defines a new genre in online
multiplayer action. We look forward to seeing how the streets of San
Paro will be shaped over time by the creativity of its virtual citizens."
APB is rated 18 by PEGI and M for Mature by the ESRB. APB is
available from leading retailers and online from www.apb.com
and www.eastore.com
at a standard retail price of $49.95. Game includes 50 hours of action
gameplay plus unlimited time in APB's social districts
customizing, socializing and trading in the marketplace. Once the
50-hours are up, players have flexibility: top up their game time from
as little as $6.99 for an additional 20 hours, or opt to purchase a
30-day unlimited package for only $9.99 with discounts available for 90
and 180 days. APB also provides avenues for accomplished
gamers or creators to earn rewards for their creativity and subsidize
their ongoing costs with their in-game efforts.
For more information on APB, please visit www.apb.com
or http://info.ea.com.
Follow APB on Twitter at http://twitter.com/apbgame
and Facebook www.facebook.com/apbgame.
* Internet connection required
About Realtime Worlds
Realtime Worlds is one of the largest and most successful independent
game developers in the world. Founded in 2002 by Creative Director David
Jones with gaming industry veterans Ian Hetherington and Tony Harman,
and joined by CEO Gary Dale in April 2009, the company has grown to more
than 300 exceptionally talented staff. Realtime Worlds' experienced
teams have a tremendous history of creating some of the world's
bestselling video games, including the global hit franchises 'Lemmings'
and 'Grand Theft Auto'.
Realtime Worlds launched its first title, Crackdown, on Xbox 360 in
early 2007. The debut game broke records for demo downloads, sold
approximately 1.5 million copies, and won multiple awards including
prestigious BAFTA and Develop Industry Excellence awards. Realtime
Worlds is currently working on All Points Bulletin (http://www.apb.com),
a persistent, online action game with a contemporary urban setting and
themed around celebrity, conflict, competition and creativity. In June
2009 Realtime Worlds entered into an exclusive marketing and
distribution agreement with EA Partners to bring APB to PC in Summer
2010.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
© 2005 - 2010 Realtime Worlds. All Rights Reserved. APB All Points
Bulletin is a trademark of Realtime Worlds Inc. and its affiliated
companies. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA Games Label
Jonathan Goddard, +44 1483 463340
Senior PR Manager
jgoddard@ea.com
Lisa Chan, +1-650-628-2748
Senior Publicist
lisachan@ea.com
or
Indigo Pearl
Caroline Miller, +44 20 8964 4545
Director
caroline@indigopearl.com
Copyright Business Wire 2010