Newest Installment of the Popular HASBRO FAMILY GAME NIGHT
Franchise Brings New Games and Even More Fun to HD Platforms This Holiday
REDWOOD CITY, Calif., Oct 28, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced
it is offering consumers even more family fun this holiday season with
the launch of HASBRO FAMILY GAME NIGHT 3, the newest addition to
the HASBRO FAMILY GAME NIGHT video game collection from EA. HASBRO
FAMILY GAME NIGHT 3, a compilation of five family favorite Hasbro
game brands, is now available for the Wii(TM), Xbox 360(R) video game
and entertainment system, and PlayStation(R) 3 computer entertainment
system.
"We are developing the premier interactive family experience which
brings timeless brands to life in new ways on HD platforms," said Chip
Lange, Senior Vice President and General Manager of EA's Play Label. "HASBRO
FAMILY GAME NIGHT 3 promises to ring in the holidays with hours of
family-style fun for all ages and skill levels."
Set in an interactive theme park and offering five time-honored Hasbro
games in one package, HASBRO FAMILY GAME NIGHT 3 brings childhood
memories to life with original and remixed versions of family favorites
including THE GAME OF LIFE(R) and CLUE(R). The game also offers TWISTER(R)
Moves, MOUSE TRAP(R), and YAHTZEE(R) Hands Down, all of which have been
optimized for digital play with added twists and features. Once players
create their Mii (for the Wii) or avatar (for Xbox 360), they will enter
one of the five game attractions, experiencing Family Game Night in a
completely new way as they spin to win in THE GAME OF LIFE, discover
"whodunit" in CLUE, tap out some TWISTER dance moves, activate wild
chain reactions in MOUSE TRAP, and shuffle-up with YAHTZEE Hands Down.
The fun of HASBRO FAMILY GAME NIGHT 3 continues to build as
players progress through the games and are rewarded with exciting
elements like unlockable costumes for MR. POTATO HEAD -- all based on
the game they are playing with such ensembles as "Spudlock Holmes" for
CLUE or "Tater Night Fever" for TWISTER.
All versions of HASBRO FAMILY GAME NIGHT 3 ratchet up the fun with
multiplayer capability for up to four players. Additionally, the Xbox
360 and PlayStation 3 games allow players to compete against friends
worldwide via online play and take advantage of a matchmaking feature
that lets players connect with opponents of similar skills and tastes.
Also available this week is the HASBRO FAMILY GAME NIGHT VALUE
PACK for the Wii, a bundle brimming with 11 games to suit all
members of the family. With the inclusion of both the original and
second video games in the popular EA franchise, the HASBRO FAMILY
GAME NIGHT VALUE PACK delivers timeless games like BATTLESHIP,
CONNECT FOUR, OPERATION, and JENGA. Each title in the value-priced
bundle allows up to four players to compete in an array of different
games with a range of exciting twists and features.
"The HASBRO FAMILY GAME NIGHT video game series continues to be a
big hit with consumers of all ages," said Mark Blecher, Senior
Vice President and General Manager of Digital Media and Gaming at
Hasbro. "The iconic Hasbro-inspired game collection has truly become a
party in a box, offering variety, fun and surprises with new and
innovative features and gameplay modes. Both HASBRO FAMILY GAME NIGHT
3 and the HASBRO FAMILY GAME NIGHT VALUE PACK offer
hours of fun for everyone in the family."
The HASBRO FAMILY GAME NIGHT series carries a rating of "E" for
Everyone. HASBRO FAMILY GAME NIGHT 3 is priced at an SRP of
$39.95 while the HASBRO FAMILY GAME NIGHT VALUE PACK is available
for an SRP of $49.95. For more information and assets, visit www.info.ea.com.
For additional news and updates on Hasbro's complete lineup of games --
or for tips on starting your own Family Game Night -- check out www.facebook.com/familygamenight
or follow @familygamenight on Twitter at www.twitter.com/familygamenight.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About HASBRO
Hasbro,
Inc. (NYSE:HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. All rights reserved. Come
see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
NERF, CLUE, THE GAME OF LIFE, TWISTER, MOUSE TRAP, YAHTZEE and all
related characters are trademarks of Hasbro and are used with
permission. Nintendo DS and Wii are trademarks of Nintendo. Microsoft,
Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
"PLAYSTATION" is a registered trademark of Sony Computer Entertainment
Inc. All other trademarks are the property of their respective owners.
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SOURCE: Electronic Arts Inc.
EA Hasbro
Lauren Svensson, 650-628-3138
lsvensson@ea.com
or
Foghorn PR (For EA)
Erica Thomas, 508-872-3380
ethomas@foghornpr.com
or
Hasbro
Pat Riso, 413-526-2307
priso@hasbro.com
Copyright Business Wire 2010