Accessory Makers to Help Extend Reach of EA SPORTS Products Across
the Globe
REDWOOD CITY, Calif., Jan 07, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ: ERTS) today announced multi-year license
agreements with consumer electronic accessory manufacturers Sakar
International Inc., Sunflex Europe and ACCESSORIES 4 TECHNOLOGY Ltd.
(A4T). With the agreements, the EA SPORTS(TM) label and its partners will
bring to market EA SPORTS-branded peripheral products, including for the EA
SPORTS Active line of interactive fitness products, to enhance the
interactive experience across multiple titles for gaming consoles, PCs
and mobile platforms.
Sakar, Sunflex and A4T will be working collaboratively with EA SPORTS
and IMG to market and distribute new EA SPORTS-branded peripherals
across the globe, designed to enhance the experience of playing EA
SPORTS video games and interactive fitness products. These agreements
are the latest round of partnerships created in collaboration with IMG
Licensing, the exclusive worldwide consumer product and brand licensing
agent of EA SPORTS.
"Each of these new partnerships offers EA SPORTS new ways to improve our
consumers' experience and deepen their connection to the fabric of
sport," said Glenn Chin, Vice President of Brand Marketing at EA SPORTS.
"With our games, we always strive to deliver innovation, authenticity
and fun. We see a tremendous opportunity with these partners to bring
those qualities to life in unique and exciting new products for EA
SPORTS."
Details of EA SPORTS' new licensing agreement include:
- Sakar International Inc., a producer of licensed products for
leading consumer brands, will create Wii(TM) and Nintendo DS(TM) gaming
accessories as well as youth electronics for EA SPORTS products for
distribution in North America. Products will include new gaming
controls and a full range of EA SPORTS-branded multi-media and
computer accessories. The first items are expected to be released in
spring 2010. (Announced today at the opening of the Consumer
Electronics Show (CES) in Las Vegas.)
- Sunflex Europe, known for its high tech gaming accessories,
will bring EA SPORTS-branded peripherals to gamers across Europe in
2010. Sunflex Europe will provide more than 20 products already in
production under the agreement.
- A4T will develop and produce a range of accessories for EA
SPORTS titles for all platforms, including iPod(R). A4T will have
exclusive rights to distribute in the United Kingdom and Ireland.
All three companies will work collaboratively with EA SPORTS and IMG,
sharing technology and designs to bring products to market in their
respective territories.
For more information, please visit www.EASPORTS.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
Wii and Nintendo DS are trademarks of Nintendo. iPod is a registered
trademark of Apple Inc. All other trademarks are the property of their
respective owners.
AboutSakar International
Sakar International Inc. designs and manufactures a wide range of
technology, toy, and consumer electronic products. Founded in 1977, the
company is the manufacturer of Vivitar camera equipment and accessories,
a market leader in rechargeable batteries, and a producer of licensed
products for leading consumer brands. Products range from digital
cameras and camcorders with related accessories to computer, iPod, GPS
and gaming accessories, binoculars, MP3 players, clock radios, gift and
toy electronics. The company is privately held and headquartered in
Edison, N.J. For more information, visit www.sakar.com.
About Sunflex Europe
The company Sunflex, located in Hemer, stands for reliable and at the
same time affordable video game accessories of all types for over a
decade. Over time, Sunflex has - based on long-term experience and
having built numerous trustworthy contacts - developed two tightly
geared business models. On the one hand, Sunflex distributes exclusively
the gaming brand snakebyte: starting with a simple adaptor across clever
transport and storage solutions right up to elaborated and innovative
controllers, high-end cables and high-class peripherals, so for every
demanding gamer there are the right accessories in the assortment -
partially even with official licences of the original manufacturers and
thereby always with the focus on innovation and user benefit. On the
other hand, Sunflex is the exclusive distributor of the official
PlayStation(R) licensed products "°G Motion Controller" and "°G Wireless
Controller" for Sony's PlayStation(R)2. For more information, visit www.sunflex-europe.com
About A4T
Accessories 4 Technology Limited, based in Bolton, U.K., is one of the
U.K.'s leading video game accessory companies. Founded in 2005, the
company's mission to "PLACE PRODUCT DESIGN THROUGH INNOVATION AT THE
HEART OF OUR COMPANY" is central to everything it plans and does in
regards to the development of new products, brands and licenses. A4T
markets its products under the 4Gamers(TM) brand, and is proud to be an
official Licensee for Sony Computer Entertainment Europe and Nintendo of
America, as well as for several major IP rights holders. More
information about A4T's products can be found at www.accessories4technology.com.
4Gamers is a trademark or registered trademark of Accessories 4
Technology Limited.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Jennica Pearson, 407-386-5179
PR Coordinator
jpearson@ea.com
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