Specially marked EA SPORTS titles available throughout the month
of October
REDWOOD CITY, Calif., Oct 07, 2010 (BUSINESS WIRE) -- Electronic
Arts Inc., (NASDAQ:ERTS) announced today a promotion with Susan G.
Komen for the Cure(R) in support of National Breast Cancer Awareness Month
through specially marked EA
SPORTS(TM) games during the month of October. Starting in early
October, select Best Buy store locations will have available for sale EA
SPORTS video game titles featuring the Komen Running Ribbon logo to
acknowledge the $100,000 dollar donation from EA SPORTS.
"This year marks the third year of commitment on behalf of EA SPORTS in
continuing to create awareness in the fight against breast cancer," said
Christopher Erb, EA SPORTS Senior Director of Partnership Marketing. "EA
is honored to work with Susan G. Komen for the Cure to spread awareness
and to give EA SPORTS consumers an opportunity to participate in finding
the cures."
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure, which is now the world's
largest breast cancer organization and the largest source of nonprofit
funds dedicated to the fight against breast cancer with more than $1.5
billion invested to date.
"Over the past 30 years, significant advancements have been made in the
fight against breast cancer," said Katrina McGhee, Senior Vice President
and Chief Marketing Officer for Komen for the Cure. "Without partners
like EA SPORTS, Komen wouldn't have been able to pay for half a million
breast screenings for women last year. Together, we are literally saving
lives."
Best Buy, the exclusive retail partner for the EA SPORTS and Komen for
the Cure promotion, will have the limited edition video game packages in
select stores throughout the month of October. EA SPORTS titles marked
with the Komen Running Ribbon logo will include FIFA Soccer 11, ,
NCAA Football 11, NHL 11 for the PlayStation(R)3 computer
entertainment system and Xbox 360(R) videogame and entertainment system and
will be featured on Madden NFL 11 and Tiger Woods PGA TOUR(R) 11
across the PlayStation 3 system , Xbox 360 and Wii(TM) gaming consoles.
To view select EA SPORTS titles cover art featuring the Komen Running
Ribbon logo please visit: info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of
sports through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE
basketball, NCAA(R) Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR(R) golf, and
EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. John Madden, NFL, NHL, FIFA, NBA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission. Xbox 360 is a trademark of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Wii is a trademark of Nintendo All other trademarks are property of
their respective owners.
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global
breast cancer movement. Today, Komen for the Cure is the world's largest
grassroots network of breast cancer survivors and activists fighting to
save lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Komen Race for the
Cure(R), they have invested more than $1.5 billion to fulfill their
promise, becoming the largest source of nonprofit funds dedicated to the
fight against breast cancer in the world. For more information about
Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org
or call 1-877 GO KOMEN.
SOURCE: Electronic Arts Inc.
EA SPORTS
Christopher Erb, 407-386-4404
Sr. Director Partnership Marketing
cerb@ea.com
or
Susan G. Komen for the Cure
Carrie Glasscock, 972-701-2174
Manager of Corporate Relations
cglasscock@komen.org
Copyright Business Wire 2010