EA SPORTS and Xbox 360 Kick Off Super Bowl Weekend With Exclusive
Game With Fame and Madden NFL 10 Match With Cincinnati Bengals' Chad
Ochocinco
MIAMI, Feb 03, 2010 (BUSINESS WIRE) -- Who Dat! The New Orleans Saints pull the upset and march to a victory
over the Indianapolis Colts with a score of 35-31 at Super Bowl XLIV,
according to the official Electronic Arts (NASDAQ:ERTS) simulation run
by the award-winning Madden NFL 10 on Xbox 360. The first three
quarters display the offensive fireworks that both teams have become
known for, with the Colts leading 24-21. A nail biting fourth quarter
begins with a big play, courtesy of the Saints' special teams, when
Reggie Bush returns a punt for a 42-yard touchdown. However, with
minutes left in the game the duo of Joseph Addai and Peyton Manning put
the Colts back on top with a go-ahead touchdown pass. With the game
hanging in the balance, Drew Brees hits David Thomas for an 11-yard
touchdown and the game winning score. Drew Brees takes home MVP honors
as the Saints earn their first Super Bowl Championship title in the
franchise's 46 year history.
Utilizing each team's current roster and the latest player statistics, Madden
NFL 10 was able to accurately predict the outcome of both the NFC
and AFC Championship games within a margin of three points for each
game. EA SPORTS utilized this same simulation formula to predict the
outcome of Super Bowl XLIII (Pittsburgh Steelers vs. Arizona Cardinals)
with unprecedented accuracy - down to the final score and individual
player statistics. EA SPORTS has correctly predicted the Super Bowl
winner for five out of the last six years, since the official Madden
NFL Super Bowl simulation began in 2004.
Super Bowl XLIV kicks off Sunday, February 7 in South Florida, and as a
part of the Super Bowl week festivities, Xbox 360 and EA SPORTS will
give Madden fans at home a rare opportunity to participate in the
electrifying action. On Thursday, February 4 Cincinnati Bengals' Chad
Ochocinco, self- proclaimed King of Madden (gamertag: Ochocinco MBGwF)
will face off against fans on Madden NFL 10 as part of the latest
Xbox LIVE online entertainment network Game with Fame session. Be sure
to keep an eye out for the session on Xbox LIVE at 6:00 p.m. EST (3:00
p.m. PST) for your chance to battle one of the biggest personalities in
football to earn ultimate Madden NFL 10 bragging rights.
Following the Game with Fame matchup, Xbox 360 and EA SPORTS will host
the 16th annual Madden Bowl, the only official Madden
tournament featuring some of the NFL's brightest stars. Chad Ochocinco
(Cincinnati Bengals), Chris Johnson (Tennessee Titans), Maurice
Jones-Drew (Jacksonville Jaguars), Jared Allen (Minnesota Vikings),
Andre Johnson (Houston Texans), Patrick Willis (San Francisco 49ers),
Miles Austin (Dallas Cowboys) and more who will go head-to-head in Madden
NFL 10 on Xbox 360 in an eight-player, single elimination
tournament. Who will walk away with the coveted EA SPORTS Madden Bowl
Cup? Stay tuned to Xbox LIVE for exclusive coverage from the event.
Please visit info.ea.com
for assets including player renders, screenshots and videos of the
matchup.
NFL PLAYERS, the marketing and licensing arm of the NFL Players
Association, provides Madden NFL with the rights to use player names and
likenesses in the game and facilitates all player participation.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden and NFL are trademarks of their respective owners and used
with permission. Xbox 360 and Xbox LIVE are trademarks of the Microsoft
group of companies and are used under license from Microsoft.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable retired NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, under an exclusive agreement between
NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website,
is part of the NFL Internet Network. Each year NFL PLAYERS negotiates
and facilitates extensive player marketing opportunities for players.
NFL PLAYERS activities include retail licensing, corporate sponsorships
and promotions, special events, radio and television projects,
publishing and internet. For more information, please visit
NFLPLAYERS.COM.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6165576&lang=en
SOURCE: Electronic Arts Inc.
For more information, press only:
EA SPORTS
Jennica Pearson, 407-386-5179
Jpearson@ea.com
or
Edelman
Breanna Wilson, 206-268-2285
breanna.wilson@edelman.com
Copyright Business Wire 2010