EA SPORTS Donates $100,000 in Kind to Boys & Girls Club of America
and YWCA Greater Los Angeles Job Corps to Raise Awareness for the Program
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, EA
SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), announced
that they will partner with the President's Challenge, a program of the
President's Council on Fitness, Sports and Nutrition (PCFSN)
administered by the Amateur Athletic Union. EA SPORTS has signed on to
become a President's Challenge Advocate and promote the Presidential
Active Lifestyle Award (PALA). PALA is for people of all ages,
backgrounds and abilities and is a great way to engage in, and maintain
a healthy lifestyle through physical activity. EA SPORTS is encouraging
Americans of all ages to participate in and earn their own PALA by
logging onto www.presidentschallenge.org.
EA SPORTS is also making a $100,000 donation in EA
SPORTS Active 2 — an innovative digital fitness program
that offers personalized, customizable workouts on gaming consoles - to
the Boys & Girls Clubs of America and YWCA Greater Los Angeles Job Corps
to help promote participation in the PALA.
"We are excited to partner with EA SPORTS as a President's Challenge
Advocate to provide Americans with a fun and engaging way to be active,"
said Shellie Pfohl, executive director of PCFSN.
PALA challenges kids to do 60 minutes of physical activity (30 minutes
for adults), five days a week for six weeks. Once completed,
participants will receive a certificate signed by the President of the
United States. There are many activities individuals can do to complete
the program. For a list of all approved activities, please visit www.presidentschallenge.org/challenge/activities.shtml.
EA
SPORTS Active 2 is now available in North America and will
feature the Total Body Tracking wireless control system that
combines a heart rate monitor and motion tracking technology. EA
SPORTS Active 2 is available on PlayStation®3, Kinect™ for Xbox 360®
video game and entertainment system from Microsoft, and Wii™ as well as
iPhone® and iPod touch® at a later date. EA SPORTS Active 2 has
been rated "E" by the ESRB and "3" by PEGI. For more information please
visit www.easportsactive.com
or www.facebook.com/EASPORTSActive.
Media can find photos of the product mentioned here at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
This product is not a medical device and not intended to affect the
structure or function of the human body beyond such affects normally
associated with general fitness equipment and is not intended for use in
the diagnosis, cure, mitigation, treatment, or prevention of any disease.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox, Xbox 360 and Kinect for Xbox 360 are
trademarks of the Microsoft group of companies. Wii is a trademark of
Nintendo. iPhone and iPod touch are a trademark of Apple Inc.,
registered in the U.S. and other countries. John Madden, NHL, NBA, NCAA,
Tiger Woods and PGA TOUR are trademarks of their respective owners and
used with permission. All other trademarks are the property of their
respective owners.
About PCFSN
The President's Council on Fitness, Sports and Nutrition (PCFSN) is a
committee of up to 25 volunteer citizens appointed by the President to
serve in an advisory capacity through the Secretary of Health and Human
Services. Through its programs and partnerships with the public, private
and non-profit sectors, PCFSN serves as a catalyst to promote healthy
lifestyles through fitness, sports and nutrition programs and
initiatives that educate, empower and engage Americans of all ages,
backgrounds and abilities. For more information about PCFSN, visit
www.fitness.gov. For more information about the President's Challenge
programs including the Presidential Active Lifestyle Award (PALA), visit www.presidentschallenge.org.
Electronic Arts Inc.
Lisa Bruce, 604-456-3179
PR Manager
lbruce@ea.com
or
Jen
Riley, 604-456-5081
PR Director
jriley@ea.com
or
David
Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Source: Electronic Arts
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