Real Madrid Midfielder Among 17 FIFA 11 Cover Athletes To Be Revealed
REDWOOD CITY, Calif., Aug 05, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that Real Madrid
midfielder Kaka has been chosen for the cover of EA SPORTSTM FIFA
Soccer 11. The 28-year-old Brazilian soccer hero will be the
center-piece of global advertising, marketing and promotional campaigns
for the most popular* sports videogame in the world. Kaka is part of an
iconic group of 17 stars who will adorn FIFA Soccer 11 worldwide.
Kaka will be accompanied by stars from other teams in other countries in
territory specific packaging when FIFA Soccer 11 is available in
stores September 28 in North America and October 1 in Europe and Asia.
Ricardo Izecson dos Santos Leite, or better known as Kaka, is one of the
finest soccer players of this generation, having won the Golden Ball and
FIFA World Player of the Year awards in 2007. During the 2009-2010
season, Kaka scored 8 goals in 22 appearances for Real Madrid.
"I've always been a fan of EA SPORTS and especially the FIFA series,"
said Kaka. "Being on the FIFA Soccer 11 cover is a great honor
for me since very few players have this opportunity, and there have been
some great players featured on the cover of this truly amazing
videogame."
Kaka started his professional career at the age 15 for Sao Paulo FC. In
2003 he joined A.C. Milan before signing with Real Madrid in 2009. With
133 career goals in 372 appearances and a member of the Brazilian 2002
FIFA World CupTM winning squad, Kaka has secured his place as
one of the best and most skillful midfielders to ever play the game.
"Kaka brings passion, imagination and individual flair to the game every
time on the pitch," said Matt Bilbey, Vice President of Soccer, EA
SPORTS. "He perfectly illustrates a new feature in FIFA Soccer 11 called
Personality+ that sees a player's individual ability reflected in game,
enabling clear differentiation for every player. With Kaka's visionary
style of soccer he's always one step ahead of the opposition, moving
into space with an often subtle change of pace and delivering crisp,
creative one-touch passes and catching the goalkeepers off guard with
strikes often from distance on either foot. His play is unlike any other
player in our game and you will feel individual differences like this in
each player, in every match."
Building on FIFA Soccer 10 gameplay that won 50 sports game of
the year awards, FIFA Soccer 11 reinvents player authenticity
- on and off the ball - for every position on the pitch with
Personality+, and introduces new Pro Passing where pass accuracy is
determined by a gamer's ability on the control pad, and player skill,
situation and urgency on the pitch. Plus, experience true freedom in
man-to-man interactions with 360° Fight for Possession that transforms
physical play from just lateral jostling to full 360° collisions.
Visit http://www.facebook.com/easportsfifa
to join the EA SPORTS FIFA Facebook group or visit WWW.FIFA.EASPORTS.COM
for more information about the game. New game modes and innovations will
be revealed later this month. Screenshots are available at http://info.ea.com.
FIFA Soccer 11 will be available for the PlayStation(R)3 computer
entertainment system, Xbox 360(R) videogame and entertainment system,
Wii(TM), PC, PlayStation(R)2 computer entertainment system, Nintendo DS(TM),
PSP(R) (PlayStation(R)Portable) system and mobile. It will be available on
the Wii in North America on Oct. 4. FIFA Soccer 11 is developed
under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has not
yet been rated.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE basketball,
NCAA(R) Football, Fight Night boxing, EA SPORTS MMA, Tiger
Woods PGA TOUR(R) golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
*Based on total sales in 2009 according to the NPD.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of
Electronic Arts Inc. Official FIFA licensed product ' © The FIFA brand
OLP logo is a copyright and trademark of FIFA. All rights reserved.'
Manufactured under license by Electronic Arts Inc. Player names and
likenesses used under license from FIFA, International Federation of
Professional Footballers "(FIFPro)" and national teams. John Madden,
NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. Microsoft, Xbox, and
Xbox 360 are registered trademarks of the Microsoft group of
companies. "PlayStation" and PSP are registered trademarks of Sony
Computer Entertainment Inc. Wii and Nintendo DS are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Maik Matischak, +41 22 3161317
Sr. International PR Manager
mmatischak@ea.com
David Tinson, 650-628-5189
V-P, Communications
dtinson@ea.com
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