New Features - GameFlow and Online Team Play - are Hits with Fans
Madden NFL Superstars Launches Today on Facebook
REDWOOD CITY, Calif., Aug 31, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that Madden
NFL 11 is delivering a strong performance in August in both
retail sales and direct-to-consumer digital revenue. Based on internal
estimates, Madden NFL 11 is the #1 selling game in North America
in August - sales are projected to be up approximately 5% year-over-year
across all platforms for the month.
Today, Madden
NFL Superstars, an all-new NFL social game experience, launches
on Facebook.
"Madden NFL 11 is the number one selling game in August, and the
game has created enormous enthusiasm in the online community," said
Peter Moore, president of EA SPORTS. "Each day on consoles, fans are
playing as many games online as the equivalent of 750 full NFL seasons.
Now on Facebook, Madden NFL Superstars will bring a whole new
dimension and audience to the Madden NFL experience."
This month, Madden NFL 11 has reached a number of important
milestones:
-
On the strength of the Madden NFL Ultimate Team game mode being
released this year at launch, digital revenues for Madden NFL 11
are up more than 200 percent year-over-year.
-
Madden NFL 11 gamers have averaged more than two million online
connected game sessions each day. Nearly 20 percent of all online play
has been logged on a brand new feature, Online Team Play. The mode
allows fans to go online and play 3-on-3 with, or against, their
friends.
-
The innovative new GameFlow play calling system in Madden NFL 11
has been a hit, with 85 percent of players having used the new feature
that streamlines play calling and shortens overall game length for a
more accessible experience. Says ESPN.com: "GameFlow is a complete
game-changer."
-
Madden NFL 11 debuted as the #1 top grossing application for
Apple's mobile platforms on the day it launched - the first time one
game franchise has held the top grossing position in multiple
platforms in the App Store.
EA SPORTS and Playfish Launch Madden NFL Superstars
Leveraging the combined expertise of Playfish and EA SPORTS, Madden
NFL Superstars is launching today. Madden NFL Superstars is
an all-new NFL team management experience on Facebook that enables fans
to create their ultimate fantasy squad by collecting NFL players and
competing in gridiron matchups against their friends.
"The highly celebrated Madden NFL video game franchise from EA
SPORTS is loved by millions. Madden NFL Superstars is a unique
new experience that gives those fans, and tens of millions more, an
opportunity to enjoy the excitement of NFL football on Facebook," said
Kristian Segerstrale, vice president and general manager of Playfish.
"With the start of the NFL season right around the corner, we're looking
forward to feedback from the Madden NFL Superstars community to
help us create the most authentic and entertaining NFL football
experience possible on Facebook."
Madden NFL Superstars is a dynamic team management game that
features fun and accessible game play, more than 1,500 current players
from all 32 NFL 2010 team rosters, and all-new game modes that allow
fans to play head-to-head or against the millions of other Facebook
users. In Season mode, players compete in increasingly
challenging matchups against other player's teams through a progressive
ladder to earn championship trophies. NFL Pro League mode
puts players' Madden NFL Superstars teams to the extreme test to
compete for supremacy in a series of contests against each of this
season's actual NFL teams. Scrimmage mode thrusts players into
head-to-head contests against their real life Facebook friends for
ultimate bragging rights.
From opening kickoff, Madden NFL Superstars will showcase a
lineup of features and items that can be earned through free game play
and gifting, or purchased via micro-transactions. Features include Game
Changers, which enables a team to even the playing field against
overpowering competition by instantly increasing its scoring potential;
the personalization of stadiums with team names and logos; the ability
to open player packs to build a team of real NFL stars, and more.
Editor's Note:
Madden NFL Superstars can be installed by visiting Facebook at: http://apps.facebook.com/maddennflsuperstars/
Screenshots and additional information can be downloaded at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable retired NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, under an exclusive agreement between
NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website,
is part of the NFL Internet Network. Each year NFL PLAYERS negotiates
and facilitates extensive player marketing opportunities for players.
NFL PLAYERS activities include retail licensing, corporate sponsorships
and promotions, special events, radio and television projects,
publishing and internet. For more information, please visit
NFLPLAYERS.COM.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. Xbox 360, is a trademark of the Microsoft group of
companies. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Facebook is a registered trademark of Facebook, Inc.
All other trademarks are property of their respective owners.
© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6414174&lang=en
SOURCE: Electronic Arts Inc.
EA SPORTS
David Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
or
Playfish
Tom Sarris, 415-578-3194
Director of Global Communications
tom.sarris@playfish.com
Copyright Business Wire 2010