Go Beyond the Cage with Global Fighting Experiences, MMA Superstars
and Innovative Online Features
REDWOOD CITY, Calif., Oct 19, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS), announced that EA SPORTS(TM) MMA
is available in stores throughout North America starting today and will
launch worldwide beginning October 22 and in Japan on November 11. EA
SPORTS MMA, offering the most authentic, intense and broadest
mixed martial arts experience to date, allows players to travel the
world and learn a multitude of fighting techniques and skills. The game
features a vast array of world-class fighters, and players can extend
their gaming experience online through a first-of-its-kind feature - EA
SPORTS Live Broadcast.
Fighters can further showcase their MMA skills to the world through EA
SPORTS Live Broadcast in which players can create their own fighter and
then produce a hype video to get noticed by an actual EA SPORTS
promoter. Once selected by the EA SPORTS promoter, players will be able
to have their fight broadcast online through EA SPORTS Live Broadcast,
while a live commentator calls every move made during the fight.
Moreover, each EA SPORTS Live Broadcast fight can be viewed on game
consoles or online via the web.
"EA SPORTS MMA is the most immersive and authentic mixed martial
arts experience available, bringing together great fighters,
opportunities to train and fight internationally and features that allow
players to prove their skills online to a wide audience," said EA
SPORTS MMA Executive Producer Dale Jackson. "EA SPORTS is excited to
bring this highly anticipated title to mixed martial arts fans and help
grow the popularity of the sport worldwide."
EA SPORTS MMA provides the definitive mixed martial arts
experience, featuring multiple disciplines, rule sets, locations and
fighters from all over the world. Players can fight in a ring, hexagonal
or circular cage, and the MMA environment comes to life with ring girls,
corner men and referees. Ring announcer Jimmy Lennon Jr. provides
fighter introductions while Big John McCarthy officiates fights and MMA
legend Frank Shamrock and commentator Mauro Ranallo call the action.
Through career mode, fighters will be able to train in locations around
the world with legends of the sport such as Randy Couture, Pat Miletich,
Rickson Gracie and Bas Rutten, visiting gyms in Japan, Brazil, Thailand
and the U.S. While training internationally, players will teach their
fighter new skills as they rise up the ranks to make it to one of the
biggest stages in MMA - STRIKEFORCE.
Other key features within EA SPORTS MMA include:
-
Fighter Share - Players can put themselves into the world of
MMA training and fighting and begin the quest to become a champion.
They can upload photos of themselves and use Photo Game Face to create
their own, personalized roster of fighters. Display and share these
create-a-fighters via Fighter Share by uploading and browsing other
created fighters. In addition, through Fighter Share players can
download and try out any fighters created by the passionate EA SPORTS
MMA community.
-
Customize Your Own Fight Card - Become a promoter and set up a
night of fights with your friends. With the ability to host four
fights per card with up to 10 people connected*, players can challenge
each other to fights, and talk trash while friends provide commentary
to the fight.
-
Total Strike Control - Through an intuitive control system for
striking, elbow, knees and kicks, players can go on the offensive with
Total Strike Control, providing the utmost flexibility for their
fighters. EA SPORTS MMA also provides the flexibility for those
who prefer fighting using face buttons with the Classic Control scheme.
Sherdog MMA Fighter Exchange Program brought to you by
EA SPORTS MMA
Announced on October 11, EA SPORTS will be sponsoring the Sherdog MMA
Fighter Exchange program, which mirrors EA SPORTS MMA's career
mode where young fighters travel the globe to learn various martial arts
disciplines.
The program gives four up-and-coming fighters the opportunity to learn
new fighting techniques and disciplines while training with STRIKEFORCE
MMA superstars that appear in EA SPORTS MMA. Two North American
fighters will train in Japan and Brazil under the tutelage of Luke
Rockhold and Jason "Mayhem" Miller, while two international fighters,
will be mentored by Gegard Mousasi and Ronaldo "Jacare" Souza in the U.S.
Sherdog.com will provide a behind-the-scenes look throughout the fight
camps with blog and video coverage of the fighters. After weeks of
training, the four fighters will make their STRIKEFORCE debut, as an
undercard, during the December 4 fight featuring Dan Henderson vs.
Renato "Babalu" Sobral, which will be streamed online by Sherdog.com.
EA SPORTS MMA will be available on the Xbox 360(R) video game and
entertainment system, the PlayStation(R)3 computer entertainment system,
the iPhone(R) and iPod(R) touch.
For more information about EA SPORTS MMA, visit www.easportsmma.com
or follow the game on Twitter at www.twitter.com/easportsmma
and Facebook at www.facebook.com/easportsmma.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE basketball, NCAA(R)
Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR(R) golf, and
EA SPORTS Active.
*Internet connection and EA account required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. John Madden, NFL, NBA, FIFA, NCAA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission. Xbox 360 is a trademark of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. iPhone and the iPod Touch are trademarks of Apple Inc., registered
in the U.S. and other countries. All other trademarks are property of
their respective owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Katherine Coulthart, 407-386-4812 (Sr. Publicist)
kcoulthart@ea.com
Rob Semsey, 407-386-5337 (PR Director)
rsemsey@ea.com
Copyright Business Wire 2010