Press Release Details

International Lineup of 17 FIFA Soccer 11 Cover Athletes Unveiled

REDWOOD CITY, Calif., Sep 15, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that a fully playable demo of EA SPORTS(TM) FIFA Soccer 11 is available to download beginning today for the PlayStation(R)3 computer entertainment system at the PLAYSTATION Store, for the Xbox 360(R) videogame and entertainment system by Xbox Live Gold Members from Xbox Live Marketplace, and for PC at WWW.FIFA.EASPORTS.COM. Xbox Live Silver Members will have access to the demo from Sept. 23.

Play as Chelsea, Barcelona, Real Madrid, Juventus, Bayer Leverkusen and Olympique Lyonnais and experience how FIFA Soccer 11 reinvents player authenticity-on and off the ball-with all-new Personality+. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from lateral jostling to full 360° collisions and new Pro Passing, where pass accuracy is determined by a gamer's ability on the control pad, and player skill, situation and urgency on the pitch. The FIFA Soccer 11 demo features an exhibition match with 3 minute halves in Real Madrid's home stadium, Estadio Santiago Bernabeu, and users will be able to upload created in-game videos to EA SPORTS Football World. Fans who go to Facebook(R) to play EA SPORTS FIFA Superstars and complete achievements will receive exclusive access to Arsenal and Emirates Stadium to play in the FIFA Soccer 11 demo.

EA SPORTS today also unveiled its global lineup of international stars that will adorn FIFA Soccer 11 packaging and be integrated into marketing and advertising campaigns around the world. FIFA Soccer 11 will be localized into 18 languages and available in 51 countries. Led by the 28-year-old Brazilian, Kaka, the 17 global superstars hail from 15 countries, represent 14 different teams and play in 9 international leagues, an ideal match for the World's best-selling* sports videogame. With 2 FIFA World Cup(TM) titles, 5 Champions League titles, 32 national championships and 1 European title, EA SPORTS presents the strongest team of cover athletes it has ever assembled for its FIFA Soccer franchise.

"It is a great honor to unite so many exceptional players on the FIFA Soccer 11 team of cover athletes," said Matt Bilbey, Vice President of Soccer, EA SPORTS. "This mix of superstars from all over the world, each with their own unique style and passion for the game, and their different kind of amazing playing styles perfectly represents what FIFA Soccer 11 stands for - a true authentic and global game of unprecedented quality."

Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA Facebook group or visit WWW.FIFA.EASPORTS.COM for more information about the game. Screenshots are available at http://info.ea.com.

FIFA Soccer 11 will be available in stores September 28 in North America and October 1 in Europe and Asia for the PlayStation3, Xbox 360, Wii(TM), PC, PlayStation(R)2 computer entertainment system, Nintendo DS(TM), PSP(R) (PlayStation(R)Portable) system and iPhone. It will be available on the Wii in North America on Oct. 4. FIFA Soccer 11 is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game is rated "E" for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS(TM) is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE basketball, NCAA(R) Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR(R) golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product © The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. "PlayStation" and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

*Based on total sales in 2009 according to the NPD.

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SOURCE: Electronic Arts Inc.

Electronic Arts Inc.
Maik Matischak, +41 22 3161317
Sr. International PR Manager
mmatischak@ea.com
or
David Tinson, 650-628-5189
VP, Communications
dtinson@ea.com

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