REDWOOD CITY, Calif., Aug 11, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (Nasdaq:ERTS) announced today that EA SPORTS(TM) will
give one lucky fan, and their family, an opportunity to meet the NHL(R)
SLAPSHOT cover athlete, Wayne Gretzky. Dubbed The Wayne Gretzky
Challenge*, the contest will ask hockey fans to submit either a video or
photo submission that showcases their passion for the sport of hockey
for a chance to meet the Great One at the NHL SLAPSHOT launch event in
September.
Participants will be asked to submit their videos and photos through the
contest tab at http://www.facebook.com/EASPORTSNHL.
The top 10 finalists, as chosen by the EA SPORTS NHL SLAPSHOT team,
will have their submissions hosted on the EA SPORTS NHL Facebook page,
with public votes determining the eventual winner.
Contest Schedule:
August 8 - Contest submissions open at http://www.facebook.com/EASPORTSNHL
August 19 - Contest submissions close
August 23 - 10 Finalists revealed
August 23 - Fan voting begins
August 26 - Winner announced
NHL SLAPSHOT introduces a revolutionary hockey stick accessory
that allows players to shoot, pass and body check just like the pros. In
addition to having his likeness on the front of all packaging, Gretzky
will be available as a playable character in the game when NHL
SLAPSHOT is available in retail stores on September 7, 2010.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, videogame competitions and breakthrough digital experiences.
EA SPORTS delivers personal access to the emotion of sports through
industry-leading sports simulation videogames, including Madden NFL
football, FIFA Soccer, NHL hockey, NBA ELITE
basketball, NCAA(R) Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR(R) golf, and EA SPORTS
Active.
For more information about EA SPORTS, including news, video, blogs,
forums, fantasy leagues and game communities, please visit www.easports.com
to connect, share and compete.
*NO PURCHASE NECESSARY
Void where prohibited.
Eligibility
restrictions apply.
Contest starts August 8, 2010 and ends August
26, 2010.
Complete Contest rules can be found at: http://www.facebook.com/EASPORTSNHL
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. John
Madden, NFL, NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of
their respective owners and used with permission. All other trademarks
are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6393412&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Sr. Publicist
dukei@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
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