EA SPORTS On-Demand Team Expands Social Sports Game Portfolio
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) announced today plans for EA
SPORTS™ PGA TOUR® Golf Challenge, a new, casual golf game for
Facebook that launches in winter 2010. EA SPORTS PGA TOUR Golf
Challenge features real-time 3D gameplay** on Facebook and expands
on the EA SPORTS™ social game portfolio that also includes FIFA
Superstars and Madden NFL Superstars. As with FIFA
Superstars and Madden NFL Superstars, both ranked number one
in their respective categories on Facebook1, EA SPORTS PGA
TOUR Golf Challenge offers a fun and compelling social gameplay
experience for a wide-range of sports fans and their friends.
Developed at EA SPORTS Tiburon, EA SPORTS PGA TOUR Golf Challenge
allows participants to play rounds of golf to earn experience and level
up through their career while also unlocking world famous golf courses.
Daily challenges will allow players to compete against their Facebook
friends, with weekly champions crowned as players vie for golf supremacy
on Facebook. Tailored to a casual gaming audience, the game features
accessible, easy to master game play mechanics, including one-click
swing, easy aiming with a mouse or keyboard, an assortment of custom
clubs, and a variety of shot types. At launch, EA SPORTS PGA TOUR
Golf Challenge will offer a series of gameplay modes and additional
opportunities to customize and accelerate a player's career that can be
purchased via micro-transactions.
"EA SPORTS is pioneering new ways to play games online by creating
entertaining experiences that resonate with both casual and hardcore
gamers alike," said Andrew Wilson, senior vice president of worldwide
development, EA SPORTS. "Our growing portfolio of premium social gaming
products, including EA SPORTS PGA TOUR® Golf Challenge, provides
unique new opportunities for fans to experience sports games online,
while also helping us reach an evolving fan base."
EA SPORTS PGA TOUR® Golf Challenge is the third game developed by
a newly formed EA SPORTS On-Demand team, joining the previous releases
of Tiger Woods PGA TOUR Online and Madden NFL Superstars.
The EA SPORTS On-Demand group includes game developers with experience
across multiple EA SPORTS franchises and was formed to accelerate the
expansion of the EA SPORTS direct-to-consumer game portfolio.
EA SPORTS has previously introduced two social gaming experiences, FIFA
Superstars and Madden NFL Superstars. In recent months, these
games have reached a series of achievements, underscoring momentum in
the growing category:
-
FIFA Superstars - Launched just ahead of the 2010
FIFA World Cup™, FIFA Superstars had more than 1.7 million
monthly active users within its first three weeks of availability, and
now has over 3.7 million monthly users on Facebook, according to
AppData2.
-
Madden NFL Superstars — Released at the beginning of
this year's NFL season, the game has more than 2 million monthly users
and over 200,000 daily users on Facebook, according to AppData3.
EA SPORTS PGA TOUR Golf Challenge joins the Tiger Woods PGA
TOUR franchise to expand the EA SPORTS portfolio of immersive golf
experiences that give casual and hardcore gamers the ability to hit the
links via an authentic gameplay experience.
* Internet connection and registration required.
** Requires Unity Web Player.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
John Madden, NFL, , FIFA, FIFA World Cup, Tiger Woods and PGA TOUR are
trademarks of their respective owners and used with permission.
1 AppData.
November 12, 2010. App Leaderboard
2 AppData.
November 12, 2010. App Leaderboard
3 AppData.
November 12, 2010. App Leaderboard
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6515416&lang=en
Electronic Arts Inc.
Rob Semsey, 407-386-5337
PR Director
rsemsey@ea.com
Source: Electronic Arts Inc.
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