New Platform to Complement Full Suite of Innovative Fitness Programs
REDWOOD CITY, Calif., Jun 14, 2010 (BUSINESS WIRE) -- Today, EA
SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ: ERTS), announced
that EA
SPORTS Active(TM) 2 is in development for Kinect(TM) for Xbox
360(R) video game and entertainment system from Microsoft. It will be
available in North America on November 16th along with the
previously announced PlayStation(R)3, Wii(TM), iPhone(R) and iPod touch(R)
platforms. The EA SPORTS Active 2 console-based fitness programs
will deliver true fitness results with an innovative heart rate monitor,
wireless tracking, as well as a new online hub to track and share
workout data. EA SPORTS Active 2 will deliver a fitness
experience that achieves authentic, measurable results, wherever you are.
"Delivering EA SPORTS Active 2 on Kinect for Xbox 360 is a
natural fit for fitness and the ability to track full body movement will
create a fluid workout experience that delivers real results," says
Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS.
"It is the perfect complement to our EA SPORTS Active suite of
fitness products and is indicative of our commitment to deliver new
experiences for new audiences. We're excited to expand on the top rated
fitness franchise on the market."
Kinect for Xbox 360 tracks full body movement with true 1:1 motion that
will register exercises never before possible and create seamless
workout experiences, without ever having to use a controller. Users will
have complete freedom of motion for a deeper, more effective workout,
similar to the experience of the EA SPORTS Active 2 Total Body
Tracking system on the PlayStation 3 and Wii that uses wireless
motion sensors in leg and arm straps. Unique to Kinect for Xbox 360,
users will have the ability to navigate workouts with voice and gesture
recognition, which allows for a seamless, fluid workout experience.
Included in the packaging is the innovative EA SPORTS Active
heart rate monitor that provides constant on-screen monitoring, allowing
users to capture intensity and optimize performance over time.
Additionally, along with the PlayStation 3, users will also have the
ability to download new workouts and exercises to their Xbox 360 console
through Xbox LIVE(R) online entertainment network to keep their workouts
fresh and maintain motivation*.
EA SPORTS Active is currently the number one rated interactive
fitness program for the Wii on the market** and recently proven to be an
effective workout as measured against the American College for Sports
Medicine (ACSM) guidelines. EA SPORTS Active focuses on improving
muscular strength, endurance and flexibility, as well as improving
cardio, which can help achieve fitness goals including building muscle,
increase energy levels and weight loss. EA SPORTS Active 2
products will offer the same, high-quality exercise experience with over
70 new exercises and fitness activities including exercises not possible
before the Total Body Tracking wireless control system. EA
SPORTS Active 2 provides total body conditioning using progressive
exercise in new programs. A 9-week program provides a fitness roadmap to
help keep users motivated and on track of their fitness goals.
Additional mini-programs will also be available to add on, keeping
workouts fresh and inspiring. The EA SPORTS Active built-in
personal trainer will walk users through their workout and provide
continued encouragement with feedback to ensure an optimal workout
experience.
EA SPORTS Active 2 is in development at EA Canada in Vancouver.
It has not yet been rated by the ESRB or PEGI; visit www.esrb.org
and www.pegi.info
for updated rating information. EA SPORTS Active 2 has an MRSP of
$99.95. For more information please visit www.easportsactive.com.
Media can find photos of the product mentioned here at http://info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR(R)
golf, and EA SPORTS Active(TM).
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* Internet connection and EA account required
** According to Metacritic.com, June, 2010
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
This product is not a medical device and not intended to affect the
structure or function of the human body beyond such affects normally
associated with general fitness equipment and is not intended for use in
the diagnosis, cure, mitigation, treatment, or prevention of any disease.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. PlayStation is registered trademark of Sony
Computer Entertainment Inc. Kinect for Xbox 360 is a registered
trademark of the Microsoft group of companies. Wii is a registered
trademark of Nintendo. iPhone and iPod are registered trademarks of
Apple Inc., registered in the U.S. and other countries. John Madden,
NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. All other trademarks are the
property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6327129&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Lisa Bruce, 604-456-3179
604-995-6187 (M)
PR Manager
lbruce@ea.com
or
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
or
David Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Copyright Business Wire 2010