GUILDFORD, England--(BUSINESS WIRE)--
Today the EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) announced
that Create™ will be available this week to buy on multiple
platforms in stores throughout North America and Europe.
Create is an expansive challenge-based game, with a nearly
infinite set of solutions for the player to explore. The Challenge mode
offers a series of puzzles with a specific goal to be achieved and
provides a number of fun and creative objects to come up with a
solution. Points are allocated based on the number of objects used, and
the overall creativity of the solution. There are numerous types of
challenges, from those where players will need to find the most
efficient and elegant solution to others where players are encouraged to
be as outlandish as possible.
Everything done in the game can earn you Sparks. For every Spark earned,
a new item or object to use is unlocked. Sparks also unlock new levels
and new challenges. There are hundreds of Sparks to collect in the game
and therefore hundreds of game objects/decorative objects the player can
earn as they play.
Create also enables players to develop their own set of
challenges from scratch, customizing everything from look and feel, to
goals and level creation. The vast sets of customization tools
that have been developed allow ANYONE to be creative.
The final element of Create is the ability to share — everything
from individual creations, challenge solutions and any challenges that
have been developed. Friends can download and "remix" solutions and set
challenges for other players to download and complete. This option will
be available on the PC, PlayStation®3 computer entertainment system and
Xbox 360® video game and entertainment system, and makes the gameplay
experience truly social.
Developed by EA Bright Light™ Studio, Create is now available for
the Xbox 360®, PlayStation 3 (featuring PlayStation®Move compatibility),
Wii™, and Windows PC.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Create and Bright Light are trademarks
of Electronic Arts Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Wii is a trademark of Nintendo. All other trademarks are the
property of their respective owners.
EA Play Label
Chris Norris, +44 1483 463440
cnorris@ea.com
Source: Electronic Arts Inc.
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