Availability on New Digital Devices and Platforms alongside
Simultaneous Launch with Console Products Broadens Audience for
Fan-Favorite Franchise
REDWOOD CITY, Calif., Aug 10, 2010 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc.,
(NASDAQ:ERTS) and the world's leading mobile games publisher, today
announced that the fan-favorite Madden NFL videogame franchise is
available on the latest digital devices and platforms reaching new
consumers. For the first time, consumers can now play Madden NFL
11 on iPad(TM). Madden NFL 11 for iPad(TM), iPod(R) touch
and feature phone versions are launching alongside the franchise console
offerings today. A version for Android(TM) phones will be available later
in the year.
"The release of Madden NFL 11 upholds EA's legacy of innovation
in the mobile industry," said Travis Boatman, Vice President of
Worldwide Studios for EA Mobile. "Total Defensive Control, a brand new
feature for iPad and iPod touch, redesigns how you play defense giving
you more control and ultimately, making it more fun. If you have a
mobile device and you're a football fan, then this is the game for you."
Madden NFL 11 for iPad and iPod touch
Madden NFL 11 is the most fun and complete NFL experience ever
made for mobile devices and is available today from the App Store.
-
Win With Defense - Total Defensive Control delivers the fun on
defense. Play both sides of the ball with equal intensity with the
all-new "Total Defensive Control." TDC allows players to pause the
action, position their defense and deliver game-changing hits like
never before.
-
Quick Play Decisions - With the new GameFlow playbook based on the
console game's new feature, players spend less time in the playbook
and more time on the field. Keeping the game's momentum going and
shortening overall time per play is perfect for gaming on the go.
-
Control the Action - With the innovative feature called "Hot Routes
Everywhere," players pick almost any football player pre-snap and
literally draw their movement on the field while creating the play on
the go. This year, draw routes on passing and running plays, along
with defense.
-
Graphics and Controls Befitting the Game - With HD-quality graphics
for iPad, optimized graphics taking full advantage of the new Retina
display and 3GS maximized visuals, football players rumble into action
in authentic stadiums as gamers get drawn deeper in the experience.
Controls are maximized for each device including a unique passing
wheel designed exclusively for iPad.
-
Unmatched Authenticity on Mobile Devices - With 32 NFL teams in
authentic stadiums, choose from updated rosters featuring nearly 2,000
real players even seeing players' names on the their jerseys in the
iPad version.
-
Play Your Way - Whether playing rivals via Bluetooth on the iPod touch
or jumping right into a solo game, Madden NFL 11 delivers like
never before. Play through an entire 16-game schedule in Season Mode
making trades and tracking stats for a team and the entire league. In
Playoffs Mode, replay last season's historic playoffs all the way to
the Super Bowl.
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Additional Features Coming Soon - Upcoming free iPad updates scheduled
in time for the kick-off to the NFL regular season include retro-style
"Vintage Voltage Football" and multiplayer gameplay.
Madden NFL 11 is available today from the App Store for iPad and
iPod touch, or at www.itunes.com/appstore/.
A version for feature phones is also available with an Android version
coming later in the year. Assets and additional press information can be
found at http://info.ea.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming. EA Mobile has been a definitive player with
the rise of Apple devices as gaming platforms. Popular games include SCRABBLE,
Tetris, MONOPOLY and BATTLESHIP, which have
consistently ranked among top sellers and, in 2009, The Sims(R) 3 was
the #1 best-selling game on the App Store. For more information about EA
Mobile, please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need
For Speed(TM). The EA Mobile portfolio also includes casual games based
on the company's collaboration with Hasbro, Inc. including MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports
blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football,
FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple mobile
platforms including mobile phones, smartphones, the iPad(TM) and iPod(R). For
more information about EA Mobile, please visit www.EAMobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed, and The Sims are
trademarks of Electronic Arts Inc. Tetris is a registered trademark of
Tetris Holding. MONOPOLY, BATTLESHIP and SCRABBLE (in the United States
and Canada) and YAHTZEE are trademarks of Hasbro and are used with
permission. John Madden, NFL, FIFA, NBA, NCAA, Tiger Woods and PGA TOUR
are the property of their respective owners and used with permission.
iPad and iPod touch are trademarks of Apple, Inc. Android is a trademark
of Google Inc. Use of this trademark is subject to Google
Permissions. All other trademarks are the property of their
respective owners.
© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6392683&lang=en
SOURCE: Electronic Arts Inc.
EA Mobile
Michelle Stephens Jacob, 310-754-7018
michellejacob@ea.com
Copyright Business Wire 2010