Free Online Service to Deliver Crucial Moments From 2010 FIFA World
Cup South Africa
REDWOOD CITY, Calif., Mar 30, 2010 (BUSINESS WIRE) -- What if you could kick the winning goal that gives your favorite team a
spot in the 2010 FIFA World Cup(TM) Finals? What if you could change the
outcome of the final match? Now you can. Electronic Arts Inc.
(NASDAQ:ERTS) and Coca-Cola Zero(TM) are teaming up to launch a free*
online service called The Coca-Cola Zero Story of the Finals for the 2010
FIFA World Cup South Africa(TM) videogame from EA SPORTS(TM). The feature
will enable gamers to relive crucial moments from the actual tournament
hours after games have been played. The free service from EA SPORTS will
be available for the PlayStation(R)3 computer entertainment system and
Xbox 360(R) videogame and entertainment system.
"This is an ambitious and completely unique feature that has never
before been attempted for soccer videogames," said Executive Producer
Kaz Makita. "The hopes and dreams of nations will rise and fall
throughout the 2010 FIFA World Cup Final and within hours after the real
matches have occurred our development team will re-create the storylines
in our game and provide fans the opportunity to replay and, perhaps,
change the outcome - virtually."
The Coca-Cola Zero Story of the Finals will enable gamers connected
online to play real matches from the 2010 FIFA World Cup Final and face
the same challenges their heroes experienced throughout the tournament.
The free service complements an existing game mode called The Coca-Cola
Zero Story of Qualifying which enables gamers to relive moments from the
2010 qualifying campaign and the 2006 FIFA World Cup(TM) Finals through
over 50 scenario-based challenges.
"Just like Coke Zero made the impossible possible by offering real Coke
taste with zero calories, the Coca-Cola Zero Story of the Finals
empowers people to become part of the game and virtually rewrite sports
history," said Scott Cuppari, Manager, Media and Interactive, Coca-Cola
North America. "Through our partnership with EA SPORTS and their 2010
FIFA World Cup South Africa game, we're offering new, innovative
videogame content that delivers a rich experience to gamers and soccer
enthusiasts."
The 2010 FIFA World Cup(TM) will available on the PlayStation(R)3, Xbox 360(R),
Wii(TM), PSP(R) (PlayStation(R) Portable) and iPhone(R) on April 27, 2010 in
North America and April 30, 2010 in Europe and Asia. Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM
for more information about features. The game is rated "E" for
Everyone by the ESRB and 3+ by PEGI in Europe.
Screenshots can be downloaded at http://info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogame franchises,
including Madden NFL football, FIFA Soccer, NHL(R)
hockey, NBA LIVE basketball, NCAA(R) Football and NCAA
Basketball, Fight Night boxing and Tiger Woods PGA TOUR(R)
golf.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* 2010 FIFA World Cup South Africa and an internet connection are
required for play.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts
Inc. © The Official Emblem and Official Mascot of the 2010 FIFA World
Cup South Africa(TM) and the FIFA World Cup Trophy are copyrights and
trademarks of FIFA. All rights reserved. Manufactured under license by
Electronic Arts Inc. Player names and likenesses used under license from
FIFA, International Federation of Professional Footballers
"(FIFPro)" and national teams. John Madden, NFL, NHL,
NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective
owners and used with permission. Microsoft, Xbox, and Xbox 360 are
registered trademarks of the Microsoft group of companies. "PlayStation"
and PSP are registered trademarks of Sony Computer Entertainment Inc.
Wii is a trademark of Nintendo. iPhone is a trademark of Apple Inc.,
registered in the U.S. and other countries. All other trademarks are the
property of their respective owners.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Together with Coca-Cola, recognized as the world's most valuable
brand, the Company's portfolio includes 14 billion dollar brands,
including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the
No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the
Company's beverages at a rate of 1.6 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is
focused on initiatives that protect the environment, conserve resources
and enhance the economic development of the communities where we
operate. For more information about our Company, please visit our
website at www.thecoca-colacompany.com.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
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