MONOPOLY Streets Marks the Crescendo of EA's Digital MONOPOLY
Offerings This Holiday Season, Bringing a New Way to Experience the
World's Top Family Favorite Game Brand
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
that it is time to "Pass Go and Collect $200" with the release of MONOPOLY
Streets. The latest in EA's top-selling MONOPOLY video game
franchise, MONOPOLY Streets places players at street level and
brings the family favorite game board to life in full 3-D, delivering an
immersive world that constantly evolves as gameplay unfolds. Under
license from Hasbro (NYSE:HAS), MONOPOLY Streets is currently
available at retail for the Wii™, Xbox 360® videogame and entertainment
system, and the PlayStation® 3 computer entertainment system.
Additionally, EA released a classic version of MONOPOLY today for
the Nintendo DS™.
MONOPOLY Streets (Photo: Business Wire)
"We have completely re-imagined the 75-year old family favorite in a way
that now jumps to life on HD screens with new, exciting gameplay that is
sure to bring the whole family together this holiday," said Chip Lange,
Senior Vice President and General Manager of the Hasbro Division at
Electronic Arts. "MONOPOLY Streets provides families and friends
a way to connect and explore the world of MONOPOLY like they never have
before—it's an experience you have to see to believe."
MONOPOLY Streets presents a completely re-imagined setting as
players embark on the quest to "win it all" as the game board begins to
emerge around them. With each move, players can see the cityscape
develop from the ground up while properties such as Park Place and
Boardwalk are bought, traded, and built upon. Classic MONOPOLY game
board pieces such as the race car and Scottish terrier are all fully
animated and fans can chose from a variety of creatively-themed boards
like Landmark City as well as the Classic game board that has been
entertaining families around the globe for 75 years. Players also can
use their Mii™ for the Wii or avatar for Xbox 360 as their in-game
character, as well as designate other Mii or avatars, such as those
created by family and friends, to populate the bustling city.
EA's new take on the popular board game adds even more excitement to
gameplay with the addition of live auctions, where players try to
purchase a property at the best market value price as part of their rise
to riches. The game also features a "House Rules" mode that allows
players to change up and customize how the game is played, as well as an
option to play with friends online and be matched to an aspiring digital
real estate mogul anywhere in the world on the Xbox 360 and PlayStation
3 versions.
"EA has done a tremendous job in bringing MONOPOLY to millions of global
fans in highly creative and immersive ways across every major digital
platform this year," said Mark Blecher, Senior Vice President and
General Manager of Digital Gaming and Media at Hasbro. "In its 75th
anniversary year, the popularity of MONOPOLY continues to grow and our
alliance with EA has been instrumental in the meaningful re-invention of
the treasured play experience for today's digital consumer."
With additional versions of MONOPOLY-themed games also available on
iPhone, iPod touch, and online gaming destination Pogo.com, it's never
been easier for aspiring property magnates to experience the thrill of
the time-honored board game on digital platforms. MONOPOLY fans also can
experience the real estate fun with EA's MONOPOLY Facebook game, which
will soon launch on the popular social networking site. Consumers
can keep an eye out for other MONOPOLY-themed releases on additional
digital platforms this holiday.
MONOPOLY Streets is rated "E" for Everyone and is priced at SRP
$39.95 for the Xbox 360, Wii, and PlayStation 3. MONOPOLY Classic for
the Nintendo DS is priced at SRP $29.95. For more information on MONOPOLY
Streets, please visit www.ea.com/monopoly.
About MONOPOLY
Since 1935, more than 275 million copies of MONOPOLY have been sold in
111 countries and 40 languages. Hundreds of different editions of the
game have been published, but the most popular continues to be the
classic "Number Nine." Affectionately known by its original product
number, "Number Nine" is based on the streets of Atlantic City and is
nearly identical to Charles Darrow's original submission to Parker
Brothers. The MONOPOLY name and logo, the distinctive design of the game
board, the four corner squares, the MR. MONOPOLY name and the character,
as well as each of the distinctive elements of the board and playing
pieces are trademarks of Hasbro for its property trading game and game
equipment.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
MONOPOLY and U-BUILD are trademarks of Hasbro and used with permission.
Nintendo DS, Wii and Mii are trademarks of Nintendo. Xbox and Xbox 360
are trademarks of the Microsoft group of companies. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc iPhone and iPod
touch are trademarks of Apple Inc. Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6497648&lang=en
EA
Alexis McDowel, 650-628-7703
amcdowel@ea.com
or
Foghorn
PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro
Pat
Riso, 413-526-2307
priso@hasbro.com
Source: Electronic Arts Inc.
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