Consumers Now Have More Ways to Play with Popular Online Gaming
Destination Now Available for Free on iPhone and iPod touch
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced that Pogo™, its
popular online gaming destination, is bringing the fun to iPhone® and
iPod touch® with five of its most popular games in one free* Pogo Games
App on the App Store ℠. Today's announcement extends games from the
world's most engaging casual gaming site to new audiences, which is
known to millions of monthly active users for its popular puzzle, word,
card, casino and board games.
Poppit! is one of the most popular games on Pogo.com, and now available as an iPhone app. (Photo: Business Wire)
"We've been entertaining audiences for more than 10 years, and that
experience has given us a deep understanding of the types of games that
engage people and keep them coming back for more," said Michael
Marchetti, SVP & GM Pogo at Electronic Arts. "With the move to iPhone
and iPod touch, we're giving people new ways to play, share and
compete—now any moment can turn into a fun moment."
The Pogo Games App will offer a seamless experience for those who play
Pogo online, extending rewards, leaderboards and challenges to iPhone
and iPod touch users. The Pogo Games App is one of EA's ‘freemium'
offerings, with an advertising-supported business model which makes its
games accessible to everyone. The Pogo Games App features five of the
online destination's most popular games, and each game offers a
fun, pick-up-and-play challenge, including:
-
Poppit!™ - Pop groups of balloons of two or more of the same color to
release hidden "prizes."
-
Word Whomp™ — Spell as many words as possible before the clock runs
out.
-
Turbo 21™ — Take on a fast-paced black-jack inspired card game.
-
Mahjong Safari — Topple tiles in this classic game of Mahjong with a
wild new spin.
-
Sweet Tooth™ 2 - Match three or more sweets in a row to score.
Through In App Purchase of $2.99, players have the option to upgrade to
an advertising-free gaming experience. Members of Club Pogo can also
log-in through the app and receive advertisement-free game play.
The Pogo Games App is available from the App Store on iPhone and iPod
touch or at www.itunes.com/appstore/.
* Wireless fees may apply
About Pogo
Known throughout the industry as a pioneer in casual gaming, Pogo has
been entertaining audiences for over 10 years. With over 11MM monthly
unique visitors and an average 60 minutes visit, Pogo.com is the #1
stickiest site in the World!** Boasting a wide variety of more than 100
free online games including puzzle, word, and classic card and board
games, Pogo.com is also the official home to Hasbro online games like
Scrabble, Boggle, Yahtzee and Trivial Pursuit. This Winter, EA is
extending the fun of Pogo to your mobile and social lifestyle with
Applications for the iPhone, iPod touch and Facebook. Pogo is also
available Worldwide with local sites and communities in the UK (pogo.co.uk)
and Germany (pogo.de).
** Source: Comscore October 2010
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Poppit!, Word Whomp, Turbo 21 and Sweet
Tooth are trademarks of Electronic Arts Inc. SCRABBLE (in the U.S. and
Canada), BOGGLE, YAHTZEE and TRIVIAL PURSUIT are trademarks of Hasbro
and used with permission. iPhone and iPod touch are registered
trademarks of Apple Inc. Facebook is a registered trademark of Facebook,
Inc. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6538913&lang=en
EA Interactive
Holly Rockwood, 650-628-7323
Corporate
Communications
hrockwood@ea.com
or
Fleishman-Hillard
for EA
Alexa Waltz, 415-318-4110
alexa.waltz@fleishman.com
Source: Electronic Arts Inc.
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