In-Game Content Gives Players the Edge with Instant Access to Three
Cars and 40 Career Events
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The grid is stacked, tires hot, and the engines are set to fire.
Electronic Arts Inc. (NASDAQ:ERTS) today announced the SHIFT 2
UNLEASHED™ Limited Edition™. Players who pre-order the game will
receive immediate access to three exclusive cars ready to roar off the
line: the Nissan Silvia spec.R Aero (S15), the Alfa Romeo Giulietta QV,
and the Lamborghini Murciélago LP640. SHIFT 2 UNLEASHED
also delivers the rush of an authentic driver's battle with exclusive
access to 40 career events. Launching in Spring 2011, SHIFT 2
UNLEASHED is the perfect simulation complement to the action racer Need
for Speed Hot Pursuit which introduced a simple yet brilliant
rivalry-generating technology called Autolog. This groundbreaking
network had been carried over to SHIFT 2 UNLEASHED, connecting
friends in head-to-head races and comparing player stats for the
ultimate social racing competition.
The 40 events include Single-Type race events where a driver's skill is
pushed to the limits as each player competes in the same make of car;
Old vs. New Challenge events in which classic cars go head-to-head
against their modern counterparts; and Manufacturer Showdown events that
pits some of the most iconic car rivalries against each other in an
all-out-battle to prove which car is the best. SHIFT 2 UNLEASHED
takes the revolutionary true driver's experience of the SHIFT
franchise and ups the ante with an all-new rendering engine and graphics
overhaul, innovative helmet camera, night racing, and authentic
degradation of tracks and cars.
Developed by the award-winning Slightly Mad Studios, SHIFT 2
UNLEASHED will be available on the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system and
PC. For more information on SHIFT 2 UNLEASHED, please visit http://www.shift2unleashed.com
or become a fan of Need for Speed on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and SHIFT 2 UNLEASHED are
trademarks of Electronic Arts Inc. The names, designs, and logos of all
products are the property of their respective owners and used by
permission. Microsoft and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" are registered trademarks of
Sony Computer Entertainment Inc. All other trademarks are the property
of their respective owners.

Electronic Arts Inc.
Jino Talens, 650-628-9111
Senior Publicist
jtalens@ea.com
or
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
or
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
Tammy
Schachter, 650-628-7223
Vice President
tschachter@ea.com
Source: Electronic Arts Inc.
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