Heart Rate Monitor and New Wireless Control System Highlight
Innovation Coming to New Suite of Fitness Products This Fall
REDWOOD CITY, Calif., Mar 09, 2010 (BUSINESS WIRE) -- Millions of people around the world have experienced the revolution in
home fitness since last spring with EA
SPORTS Active(TM), the number one rated fitness program for the
Wii(TM)**. Today, EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:
ERTS), announced that EA SPORTS Active 2.0* (working title) is
now in development and will be available this fall on PlayStation(R)3,
Wii(TM), iPhone(R) and iPod touch(R). The new EA SPORTS Active 2.0*
fitness program will deliver true fitness results by featuring an
innovative wireless control system, powered by new leg and arm straps
with motion sensors, a heart rate monitor to capture intensity, and a
new online hub to track and share workout data. EA SPORTS Active 2.0*
will make working out simple, effective and will go with you wherever
you are.
"The launch of EA SPORTS Active 2.0* will define a new era of
interactive fitness with the use of innovative motion sensor peripherals
and a heart rate monitor that provide users with a fitness experience
delivering real, measurable results," said Tarrnie Williams, Executive
Producer, EA SPORTS Active. "As the number one rated fitness
program for the Wii**, EA SPORTS Active proved itself as the
industry leader and provided the foundation for our fitness franchise.
The success stories we've received from our users show that EA SPORTS
Active is changing lives and we're so proud to be part of it."
The new EA SPORTS Active 2.0* innovative wireless control system
will give users complete freedom of motion, making it even easier to get
a workout that delivers great results. Using innovative heart rate
detection technology, the heart rate monitor will help users monitor
intensity, providing constant on-screen monitoring throughout the
workout and tracking user data over time to optimize performance.
The EA SPORTS Active 2.0* online hub will allow users to track
and share all of their workout data, providing a centralized destination
for all fitness, wellness and training needs. It will host a thriving
online global community of EA SPORTS Active users who can share their
fitness journeys, interact with workout groups and send messages to each
other online to stay inspired and engaged. Users will also have the
ability to download new workouts and exercises to their online connected
PlayStation3 console to keep their workouts fresh and maintain
motivation***.
EA SPORTS Active 2.0* provides total body conditioning using
progressive exercise in new prescribed programs. A three-phase,
nine-week program provides a fitness roadmap to help keep users
motivated and on track of their fitness goals. Additional mini-programs
will also be available to add on, keeping workouts fresh and inspiring.
The EA SPORTS Active personal trainer will walk users through their
workout and provide continued encouragement with feedback to ensure an
optimal workout experience.
EA SPORTS Active 2.0* is in development at EA Canada in
Vancouver. It has not yet been rated by the ESRB or PEGI; visit www.esrb.org
and www.pegi.info
for updated rating information. For more information please visit www.easportsactive.com.
* Working Title
** According to Metacritic.com, March 9th,
2010
*** Internet connection and EA account required
About EA SPORTS
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing and Tiger Woods PGA TOUR(R) golf, and EA
SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, FIFA, Tiger Woods
and PGA TOUR are trademarks of their respective owners and used with
permission. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Wii is trademark of Nintendo. iPhone and iPod touch
are trademarks of Apple Inc., registered in the U.S. and other
countries. All other trademarks are the property of their respective
owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Lisa Bruce, 604-456-3179
PR Manager
lbruce@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
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