Highly Anticipated Medal of Honor Delivers Authenticity and
Award-winning Gameplay
LOS ANGELES, Oct 12, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS), today announced that Medal of
Honor(TM) is now available at retail stores in North America.
Co-developed by EA's Danger Close(TM) Studio in Los Angeles and DICE in
Stockholm, Medal of Honor heralds the return of EA's storied
first person shooter franchise with award-winning multiplayer combat and
stunningly authentic single-player incursions. Set in today's real-world
war zone and inspired by actual missions in Afghanistan, Medal of
Honor was developed with unprecedented access to the U.S. Army as
well as active and retired Tier 1 Operators. The game brings a new level
of authenticity to interactivity, inspired by soldiers' stories from the
war in Afghanistan, which the NY Times Magazine calls,
"...transgressively real."
Medal of Honor has impressed critics and fans around the world
with its authentic environments, advanced graphics, and outstanding
gameplay. As Medal of Honor ships today, it launches with great
momentum. Some highlights:
-
Highest pre-orders in the 11-year history of the Medal of Honor
franchise.
-
Supported by a global marketing campaign including multiple TV spots
during Monday Night Football and out-of-home billboards in top 6 U.S.
markets including attention-getting real estate in Manhattan's Times
Square.
-
Over 180K Facebook fans and 25K Twitter followers before the game even
shipped.
-
Exposed Medal of Honor multiplayer to over 1M people across
PlayStation 3, Xbox 360 and PC platforms via two open betas to ensure
the best performing multiplayer gameplay experience.
-
PC Multiplayer Beta Peak Simultaneous Users (PSUs) outperformed EA's
previous record-holder Battlefield: Bad Company(TM) 2 by 41%.
-
According to internal estimates, Medal of Honor is slated to be
the biggest blockbuster week-one event in October 2010 outpacing
movies such as 'The Social Network' ($46M), 'Secretariat' ($12.6) and
'Life as We Know It' ($14.6). Box office estimates according to
Boxofficemojo.com.
-
Launched Linkin
Park song "Catalyst" to #1 with music video set in the Medal of
Honor fiction; 6.5M worldwide views to date making it #1 most
viewed video on YouTube on August 1 and 2.
For the first time in its 11-year history, Medal of Honor leaves
the WWII theatre and enters the modern setting of war-torn Afghanistan.
The game is told through the lens of a small band of fictional
characters within the real-life Tier 1 Operators, a relatively unknown
instrument of the U.S. Military. Tier 1 Operators function under the
National Command Authority to take on missions so dangerous, so
specialized; they require an elite level of soldier. The unparalleled
authenticity and realism in the Medal of Honor single player
campaign is supported by a multiplayer mode awarded "Best Multiplayer of
E3 2010" by GameSpy, with its dedicated servers and full feature set
developed by DICE, delivering one of the most seamless online
experiences of the year.
Medal of Honor is available now in North America and will be
available in Europe on October 15, 2010 for the Xbox 360(R) videogame and
entertainment system, PlayStation(R)3 computer entertainment system and
PC. Medal of Honor is rated "M" for Mature by the ESRB.
For more information on EA, please visit www.ea.com.
For more information on Medal of Honor, follow the game on
Twitter at: http://www.twitter.com/medalofhonor
or become a fan on Facebook at http://www.facebook.com/medalofhonor.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Medal of Honor are trademarks of
Electronic Arts Inc. Battlefield: Bad Company is a trademark of EA
Digital Illusions CE AB. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft Group of companies. Twitter is a registered trademark of
Twitter, Inc. Facebook is a registered trademark of Facebook, Inc.
SOURCE: Electronic Arts Inc.
For Electronic Arts Inc.
Kelly Ekins
PR Manager
514-664-8143
kekins@ea.com
or
Amanda Taggart
Senior PR Manager
650-628-2974
ataggart@ea.com
or
Tammy Schachter
VP of PR
650-628-7223
tschachter@ea.com
or
Brian Rubin
fortyseven communications
212-391-4707
brian@fortyseven.com
Copyright Business Wire 2010