Event Game Features First Full and Authentic 2010 FIFA World Cup
Online Tournament Mode
REDWOOD CITY, Calif., Jan 27, 2010 (BUSINESS WIRE) -- Electronic Arts (NASDAQ:ERTS) will celebrate the single largest sporting
event on the planet with the only official and exclusively licensed
videogame for the 2010 FIFA World Cup South Africa(TM). Now everyone can
play in the 2010 FIFA World Cup(TM) on the PlayStation(R)3 computer
entertainment system, Xbox 360(R) videogame and entertainment system,
Wii(TM), PSP(R) (PlayStation(R) Portable) and mobile in April 2010 in
anticipation of the real-world tournament which begins in June.
EA
SPORTS(TM) 2010 FIFA World Cup South Africawill feature
all the emotion and passion of the fiercest national rivalries battling
on the world's biggest stage, with all 199 national teams that took part
in qualification, all 10 official stadiums to be used in South Africa
and stadiums from each qualifying region. Gamers will be able to play as
their home nation from qualification right through to a virtual
reproduction of the FIFA World Cup Final(TM) and feel what it is like to
score the goal that lifts a nation. Everything fans love about the World
Cup will come to life in spectacular detail, including confetti rain,
streamers, & fireworks--just like the official tournament.
For the first time ever in a videogame compete in a full and authentic
online World Cup tournament. Carry the hopes and dreams of a nation into
battle against fans from rival countries, from the group stage through
the knockout rounds to the chance to be crowned 2010 FIFA World Cup
South Africa TM champion. For fans of nations that
failed to qualify for South Africa this is the chance to replay and
re-write history. Plus, gameplay innovations capture the journey from
qualification to the final tournament with home and away strategies for
every nation, situational tactics in-game, and altitude effects that
fatigue players faster and even impact the flight of the ball.
Presented in an art style that celebrates the cultural vibrancy of the
first FIFA World Cup TM to be held in Africa, EA
SPORTS 2010 FIFA World Cup on the Wii is an action-packed soccer
game that brings friends together in their living rooms to compete for
the 2010 FIFA World Cup TM. Travel around the world
virtually to take on all 32 nations competing in South Africa in
head-to-head challenges in Zakumi's Dream Team mode. Start the journey
with random players and then build your team by stealing an opposition
player after each victory. Win a challenge and pick a player until you
have conquered the world. Plus, take your team to a friend's house on
your Wii Remote.
Visit http://www.easports.com
for more information about features for each available platform, which
will be revealed over the coming months.
2010 FIFA World Cup, developed by EA Canada in Burnaby, B.C. will
be in stores throughout North America on April 27, 2010 and in stores
throughout Asia and Europe beginning April 30, 2010. The game has not
yet been rated.
Screenshots can be downloaded at http://info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogame franchises,
including Madden NFL football, FIFA Soccer, NHL(R)
hockey, NBA LIVE basketball, NCAA(R) Football and NCAA
Basketball, Fight Night boxing and Tiger Woods PGA TOUR(R)
golf.
For more information about EA SPORTS, including news, video, blogs,
forums, fantasy leagues and game communities, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. © The Official Emblem and Official Mascot of the
2010 FIFA World Cup South Africa(TM) and the FIFA World Cup Trophy are
copyrights and trademarks of FIFA. All rights reserved. Manufactured
under license by Electronic Arts Inc. Player names and likenesses used
under license from FIFA, International Federation of ProfessionalFootballers
"(FIFPro)" and national teams.John Madden, NFL, NHL,
NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective
owners and used with permission. Microsoft, Xbox, and Xbox 360 are
registered trademarks of the Microsoft group of companies. "PlayStation"
and PSP are registered trademarks of Sony Computer Entertainment Inc.
Wii is a trademark of Nintendo. All other trademarks are the property of
their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
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