World's Most Popular Life Simulator Franchise* Comes to a 3D World in
2011
REDWOOD CITY, Calif., Jun 15, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
that the critically-acclaimed The Sims(TM) 3 is in development for
the Nintendo 3DS(TM), and will be available in 2011. The Sims 3, a
global success on the PC, Mac and mobile devices, will launch this fall
on the PlayStation(R) 3 computer entertainment system, Xbox 360(R) video
game and entertainment system, Wii(TM) and Nintendo DS(TM) making it
accessible from every gaming touch point available.
"We're bringing players the first true 3D life simulation game on a
handheld utilizing the ground breaking technology of the Nintendo 3DS,"
explained Sam Player, Executive Producer at EA. "With new features like
face mapping, a living open neighborhood, connectivity like never before
and an all-new feature called 'Karma Powers,' we're making it easier
than ever for gamers to play with life from the gaming platform of their
choice."
The Sims 3 for the Nintendo 3DS, Nintendo DS, PlayStation 3, Xbox
360 and Wii are developed by The Sims Studio and have not yet
been rated by the ESRB. For more information about The Sims 3,
please visit to www.TheSims3.com.
Join more than one million The Sims fans on Facebook by visiting
the official fansite page for The Sims 3 at http://www.facebook.com/TheSims3.
To download artwork, please visit www.info.ea.com.
* According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC
Germany and EA internal estimate.
About The Sims
The Sims(TM), the groundbreaking franchise that allows players to
create and live a virtual, simulated life on a computer, celebrates its
ten year anniversary in 2010 with an impressive more than 125 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
has quickly become a universal gaming and cultural phenomenon. Since its
June 2009 launch, The Sims 3 has sold more than 5 million copies
worldwide to date and was the #1 best-selling PC title for 2009 in North
America and Europe. Fan intensity is evidenced through the 130 million
downloads of player created content including: Sims, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to four million unique visitors monthly, handles 300 content
downloads every minute and more than 2 million uploads have been made to
date, including 20 movies each hour. The Sims 3 YouTube Channel
is within the top 10 most viewed sponsored channels of all time with
more than 29 million video views. Visit The Sims 3 official
website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
The Sims 3 is currently available for PC, Mac, iPhone(R), iPod
touch(R) and mobile devices and in the fall 2010 on Nintendo DS,
PlayStation 3, Xbox 360 and Wii and in 2011 the Nintendo 3DS.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks
of the Microsoft group of companies. Wii and Nintendo DS are trademarks
of Nintendo. Mac, iPhone, and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries. All other trademarks are the
property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
PR Director
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2010