Expansion Pack to Award-Winning Game The Sims 3 Allows Players to
Become Fearless Heroes and Ace Entrepreneurs
REDWOOD CITY, Calif., Mar 04, 2010 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
that The Sims(TM) 3 Ambitions Expansion pack* is in development and
will launch in June 2010. As the second expansion pack to The Sims 3, the
best-selling PC game of 2009**, The Sims 3 Ambitions allows players
to pursue a variety of exciting paths and careers in their Sims' lives
that in turn affect their overall gameplay experience and neighborhood.
While on the job, the player has direct control over their Sims' work
and can choose how to spend their days. Players can opt to make house
calls and save lives as a doctor or choose the devious route and test
experimental medicine on patients, be the hero firefighter tackling
raging infernos or smashing everything in sight at the victim's home
with an axe, or take a shot at solving cases as an investigator, nicely
convincing sources to divulge secrets or roughing up perpetrators in a
dark alley to get information.
"The variety of careers to choose from is unmatched and we've never
given players the opportunity to follow their Sims to work and affect
their actions on the job," said Scott Evans, General Manager of The
Sims Studio at EA. "The Sims 3 Ambitions changes that.
Players' actions at work now directly affect their lives, community and
neighbors and become an extremely important part of how the game is
played."
Players can now experience some of the most exciting and varied jobs. In The
Sims 3 Ambitions, players can choose to hunt down vengeful spirits
as the ghost hunter, invent brilliant and potentially destructive
gadgets as an inventor, craft glorious masterpieces as a sculptor, and
solve riveting cases by any means necessary as an investigator with
dozens of cases to solve and numerous clues to find. Additionally,
players will be able to change the look and feel of their town by
becoming an architect and directly affecting the neighborhood around
them leveraging Build and Buy mode. The stylist career and new tattoo
system allow players to make over their Sim neighbors in fashionable or
catastrophic ways. For the first time, players will be in charge of how
their Sims' career progresses and decide if they will work for good or
evil, pursue creative endeavors or technical affairs, climb to the top
quickly, or be a slacker. The future of a Sims' success or failure is
entirely in the hands of the player.
The Sims 3 Ambitions will also be available for feature phones,
iPhone and iPod touch in late 2010 from EA Mobile(TM). These versions will
have customized mobile gameplay features which will be revealed in the
coming months and will not require a base game to play. For information
on carrier availability and pricing for all EA Mobile games, please
visit www.eamobile.com.
For more information about The Sims 3 Ambitions or The Sims 3,
please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 Ambitions for
PC/Mac has not yet been rated by the ESRB. To download artwork,
please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.
About The Sims
The Sims franchise celebrated its ten year anniversary in
February 2010 and an impressive more than 125 million units sold since
its launch in February 2000. Now translated into 22 different languages
and available in 60 different countries, The Sims has quickly
become a universal gaming and cultural phenomenon. Since its June 2009
launch, The Sims 3 has sold more than 4.5 million copies
worldwide to date and holds the #1 best-selling PC title for 2009 in
North America and Europe. Fan intensity is evidenced through the 110
million downloads of player created content including: Sims, houses,
stories and more. The Sims 3 community site, www.thesims3.com,
welcomes up to six million unique visitors monthly, handles 300 content
downloads every minute and more than 1.8 million uploads have been made
to date, including 20 movies each hour. The Sims 3 YouTube
Channel is in the top 5 most viewed sponsored channels of all time with
more than 26 million video views. Visit The Sims 3 official
website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc.. Mac, iPhone, and iPod touch are trademarks of
Apple Inc., registered in the U.S. and other countries. All other
trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2010