Online Pass Launches with Tiger Woods PGA TOUR 11
REDWOOD CITY, Calif., May 10, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today introduced Online Pass content
from EA SPORTS(TM). Online Pass rewards game owners with a game-specific,
one-time-use registration code for online services, features and bonus
content. Each title-specific Online Pass may be used with upcoming
releases of EA SPORTS simulation games on PlayStation(R)3 computer
entertainment system and Xbox 360(R) videogame and entertainment system,
beginning next month with Tiger Woods PGA TOUR(R) 11. The one-time
Online Pass registration code comes included with each unit sold new at
retail. Once redeemed, additional Online Passes will be available for
$10. Fans also may sign up for a free 7-day trial to experience Online
Pass. International pricing will be announced within territories in the
near future.
"This is an important inflection point in our business because it allows
us to accelerate our commitment to enhance premium online services to
the entire robust EA SPORTS online community," said Peter Moore,
President of EA SPORTS.
Retailer GameStop (NYSE: GME) has shown support of EA's digital strategy
by selling Sony PlayStation Network cards and Xbox Live Microsoft Points
cards with the purchase of new and used EA titles. "GameStop is excited
to partner with such a forward-thinking publisher as Electronic Arts,"
said Dan DeMatteo, Chief Executive Officer of GameStop Corp. "This
relationship allows us to capitalize on our investments to market and
sell downloadable content online, as well as through our network of
stores worldwide."
Moore continued, "We're delighted that GameStop is offering their
support of this program as a place for gamers to purchase points that
provide access to downloadable content from EA at their stores and
through their website."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA Mobile(TM)
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
Tiger Woods and PGA TOUR are trademarks of their respective owners and
used with permission. Xbox and the Xbox 360 are trademarks of the
Microsoft group of companies. PlayStation is a registered trademark of
Sony Computer Entertainment Inc.
SOURCE: Electronic Arts Inc.
EA Corp. Comm. - U.S.
Holly Rockwood, 650-628-7323
hrockwood@ea.com
or
EA SPORTS PR
David Tinson, 650-628-5189
dtinson@ea.com
or
EA Corp. Comm. - Europe
Tiffany Steckler, + 41 22 316 1322
tsteckler@ea.com
Copyright Business Wire 2010