New IP from EA's Bright Light Studio to Launch November 2010
GUILDFORD, England, Aug 02, 2010 (BUSINESS WIRE) -- The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
Create(TM), a must-have video game this holiday for the whole family
that is powered by imagination and rewards players for being creative.
Available this November for the Wii(TM), PlayStation(R)3 computer
entertainment system featuring PlayStation(R)Move compatibility,
Xbox 360(R) video game and entertainment system, PC, and MAC, Create
presents imaginative gameplay challenges where the solutions are fuelled
by the creativity of the player.
"Create uses families' imaginations to develop new ways to play
together that are both fun and challenging," said Harvey Elliott, VP and
General Manager at EA Bright Light. "We wanted to design a game where
the entire family can explore, decorate, and solve challenges where no
solution is wrong and the only limit is the imagination."
The more players explore the game, solve level-based challenges, and
customize their world, the more rewards will be unlocked. Creativity
will be unleashed as players design environments with easy-to-use
brushes and tools, including textures, props and animating objects that
bring the scene to life. On the PlayStation 3, Xbox 360, PC, and MAC
players can share any of their creations, solutions or challenges with
the community through the console and also via the official Create
website at www.create.ea.com.
Friends can download and remix solutions and set challenges for other
players to download and complete. Imaginations will run wild this
holiday!
Create for the PlayStation 3, Xbox 360, Wii, and PC is developed
by EA Bright Light and has not yet been rated by the ESRB. For more
information or to download assets visit www.info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and Create are trademarks of Electronic
Arts Inc. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the
Microsoft group of companies. Wii is a trademark of Nintendo. All other
trademarks are the property of their respective owners.
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SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
PR Director
bbauguess@ea.com
or
Foghorn PR for EA
Erica Thomas, 508-872-3380
ethomas@foghornpr.com
or
EA Play Label
Debi Coster, +44 1483 463664
International Sr. PR Manager
dcoster@ea.com
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