To Launch Battlefield: Bad Company 2, Gamers Join Celebrity Teams to
Win Prizes, Donate $25,000 to Charitable Cause
NFL Superstars Marshall Faulk, Chad OchoCinco, and 14 other Stars
Participate in Bracket-style Competition
LOS ANGELES, Feb 18, 2010 (BUSINESS WIRE) -- DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), today announced the 'Battlefield
Bracket Challenge Presented by GameStop'. To kick off the GameStop
sponsored tournament, DICE is hosting a star-studded red carpet event
today in conjunction with GameStop Corp. (NYSE:GME) in Los Angeles
featuring 16 celebrity guests and superstar athletes including
Cincinnati Bengal Chad OchoCinco, NFL legend Marshall Faulk, Heroes'
Greg Grunberg, comedian Hal Sparks, 90210 stars Tristan Wilde and Matt
Lanter, WBO Welterweight Boxing Champion Andre Berto and many more. The
athletes and celebrities will name their respective team and designate a
charity for the Battlefield Bracket Challenge Presented by GameStop
winning team.
Professional players from Major League Gaming will play Battlefield:
Bad Company 2 on behalf of the 16 celebrity teams in the "Squad
Rush" multiplayer mode, which is the special 30-day GameStop pre-order
exclusive available on the Xbox 360(R) videogame and entertainment system
and PlayStation(R)3 computer entertainment system. Consumers nationwide
can fill out tournament brackets online at www.gamestop.com/battlefieldbc2
from February 18 to March 4. GameStop will award random winners with
prizes, such as GameStop gift cards throughout the contest period, as
well as the grand prize of $10,000. EA will donate $25,000 to the
winning celebrity team's designated charity. Full rules and tournament
details are available at www.gamestop.com/battlefieldbc2.
Winners will be announced on March 23.
"Battlefield: Bad Company 2 is shaping up to be a huge success
both critically and commercially, with the world's biggest gaming
magazine, Game Informer, rating it 9.5 out of 10," said Lincoln
Hershberger, Director of Marketing at EA. "While it should be lots of
fun watching the celebrity teams fighting for bragging rights in the Battlefield
Bracket Challenge Presented by GameStop, we are pleased to be able
to bring the gaming community together in support of a worthy cause."
Battlefield: Bad Company 2 is one of the most highly anticipated
games of 2010, and will take the online warfare experience to a
spectacular new level. Featuring the evolution of DICE's celebrated
Frostbite(TM) engine, the game delivers intense gameplay with vehicular
warfare, destruction, a variety of weapons and huge, highly detailed
sandbox environments.
Battlefield: Bad Company 2 will be available in stores on March
2, 2010, in North America and March 4, 2010, in Europe for the Xbox 360,
PlayStation 3 and the PC. The Limited Edition can be pre-ordered now on
all platforms at no extra cost (while supplies last).
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
Battlefield: Bad Company and Frostbite are trademarks of EA Digital
Illusions CE AB. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
All other trademarks are the property of their respective owners.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P
500 company, is the world's largest video game and entertainment
software retailer. The company operates 6,457 retail stores in 17
countries worldwide. The company also operates an e-commerce site,
GameStop.com, and publishes Game Informer(R) magazine, a leading
multi-platform video game publication. GameStop Corp. sells new and used
video game software, hardware and accessories for video game systems
from Sony, Nintendo and Microsoft. In addition, the company sells PC
entertainment software, related accessories and other merchandise.
General information on GameStop Corp. can be obtained at the company's
corporate website: http://www.gamestopcorp.com.
SOURCE: Electronic Arts Inc.
EA Games Label
Jino Talens, 650-628-9111
Publicist
jtalens@ea.com
Kelly Ekins, 514-664-8143
Senior Publicist
kekins@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
GameStop Corp.
Charles Hodges, 817-722-7311
Consumer Media
charleshodges@gamestop.com
Copyright Business Wire 2010