Tennis Icon Gets Hearts Pumping with New Interactive Fitness Program
in North America
REDWOOD CITY, Calif., Oct 12, 2010 (BUSINESS WIRE) -- Please replace the photo with the accompanying corrected photo.
The release reads:
VENUS WILLIAMS NAMED BRAND AMBASSADOR FOR EA SPORTS ACTIVE 2
Tennis Icon Gets Hearts Pumping with New Interactive Fitness Program
in North America
Today, EA
SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS), announced
the signing of global tennis superstar Venus Williams as North American
brand ambassador for EA
SPORTS Active 2, an innovative line of interactive
fitness products that feature personalized, customizable workouts.
Williams will act as the franchise spokesperson and will join the EA
SPORTS Active family along with David Beckham, who was recently named
brand ambassador in Europe and Australia. EA SPORTS Active 2
focuses on improving muscular strength, endurance and flexibility, while
providing an intense cardio workout; it will combine a heart rate
monitor and wireless motion tracking data to deliver a fitness
experience that achieves authentic, measurable results. EA SPORTS
Active 2 will be available on Kinect(TM) for Xbox 360(R) video game and
entertainment system from Microsoft, PlayStation(R)3 and Wii(TM), in North
America on November 16 as well as iPhone(R) and iPod touch(R) at a later
date.
"Venus is one of the most recognizable, popular and accomplished tennis
players in the world; her success can be attributed to both her talent
as well as her dedication to fitness," says Jon Slavet, EA SPORTS Active
Vice President, Product Strategy. "Her commitment to healthy living and
ability to inspire others makes her a natural fit for EA SPORTS Active
2."
On the court Williams has achieved great success since she turned pro at
the age of 14 with 41 career titles, including seven Grand Slam Titles
as well as three Olympic Gold medals. In July 2008 Venus won her fifth
Wimbledon(R) singles title and joins Martina Navratilova and Steffi Graf
as the only ladies in the Open-era to have won five or more
Championships. She is currently ranked third in the world.
"What I love about EA SPORTS Active is that it offers a variety of
workouts that are both challenging and fun, which is important to keep
me motivated," says Venus Williams. "I'm excited to be working with EA
SPORTS to show others that you can be active and reach your fitness
goals while having fun at the same time."
EA SPORTS Active 2 will ship with the Total Body Tracking
system that combines a heart rate monitor and motion tracking data
to ensure a workout with accurate tracking and measurable results. Using
heart rate data that is displayed on-screen throughout the workout,
users will be able to capture the intensity of their workout, allowing
them to optimize their performance and reach their fitness goals
quicker. Additionally, users will now also be able to track both their
workout and heart rate data on the new EA SPORTS Active 2 online*
hub; allowing users to track their progress over time and stay
motivated. Wireless motion tracking peripherals will provide complete
freedom of motion for a deeper workout experience. EA SPORTS Active 2
will make working out simple, effective and will go with you wherever
you are.
EA SPORTS Active is currently the number one rated interactive
fitness program for the Wii on the market**. EA SPORTS Active 2 is
in development at EA Canada in Vancouver and is rated "E" by the ESRB
and "3" by PEGI, it has an MRSP of $99.95. For more information please
visit www.easportsactive.com.
Media can find photos of the product mentioned here at http://info.ea.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA ELITE
basketball, NCAA(R) Football, Fight Night boxing, EA
SPORTS MMA and Tiger Woods PGA TOUR(R) golf, and EA
SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* Internet connection and EA account required
** According to Metacritic.com, September, 2010
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
This product is not a medical device and not intended to affect the
structure or function of the human body beyond such affects normally
associated with general fitness equipment and is not intended for use in
the diagnosis, cure, mitigation, treatment, or prevention of any disease.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. All NFL-related trademarks are trademarks of the
National Football League. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox, Xbox 360 and Kinect for Xbox 360 are
trademarks of the Microsoft group of companies. Wii is a trademark of
Nintendo. iPhone and iPod touch are a trademark of Apple Inc.,
registered in the U.S. and other countries. John Madden, NHL, NBA, NCAA,
Tiger Woods and PGA TOUR are trademarks of their respective owners and
used with permission. All other trademarks are the property of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6463617&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Lisa Bruce, 604-456-3179 (PR Manager)
lbruce@ea.com
Jen Riley, 604-456-5081 (PR Director)
jriley@ea.com
David Tinson, 650-628-5189 (VP, Communications)
dtinson@ea.com
Copyright Business Wire 2010