On January 26 Mass Effect 2 Players Can Download Exciting Bonus
Content
EDMONTON, Alberta, Jan 19, 2010 (BUSINESS WIRE) -- BioWare(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), today
revealed 'The Cerberus Network', an in-game portal in Mass
Effect 2 that will keep fans engaged with the rich and dynamic Mass
Effect universe through downloadable content (DLC) and news. 'The
Cerberus Network' is activated exclusively by original purchasers of Mass
Effect 2 through a single-use unlock code that comes included in
retail and digital versions of the game worldwide. 'The Cerberus
Network' is a conduit for players to receive bonus content as well
as daily messages and news on upcoming releases for Mass Effect 2
for no extra charge. For players who do not buy the game new, 'The
Cerberus Network' can be unlocked through a one-time, in-game
purchase of a new activation code*.
Mass Effect 2 is the first blockbuster video game release of
2010, having recently been named as one of the "Most Anticipated Games
of the Year" by the New York Times, IGN and Wired.
"The Cerberus Network augments and extends the rich universe of Mass
Effect 2," said Dr. Ray Muzyka, co-founder, BioWare and Group
General Manager of the RPG/MMO Group of EA. "We're thrilled to be able
to reward loyal BioWare and Mass Effect fans with ongoing, high
quality content and provide a direct channel for our players to dive
deeper into the intriguing lore of Mass Effect."
Players who access 'The Cerberus Network' will receive the first
DLC pack on January 26th (launch day in North America)
featuring new missions and in-game items. Included in this pack is a
mission that introduces Zaeed, a rugged and deadly gun-for-hire who is
recruited to join Commander Shepard's mission to save mankind.
After launch, BioWare will release another DLC pack for Mass Effect 2
that introduces the Hammerhead, a new vehicle in the Mass Effect
universe. This agile hover tank features improved handling on rough
terrain and maneuvers deftly in combat -- a necessity for players
traveling across harsh planetary environments throughout the galaxy. In
addition to this new vehicle, BioWare will release new missions and
unique in-game items, including Cerberus Assault Armor which boost
shields, health and heavy weapon ammo and the M-22 Eviscerator Shotgun.
The Mass Effect trilogy is an epic science fiction adventure set
in a vast universe filled with dangerous alien life and mysterious,
uncharted planets. In Mass Effect 2, players will step into the
role of the heroic Commander Shepard, commanding a crew of the most
dangerous operatives from across the galaxy on a mission so challenging
that it's potentially suicidal. Featuring intense shooter action, a rich
futuristic storyline, stunning space exploration and emotionally
engaging characters, the game delivers an unparalleled cinematic
experience.
Mass Effect 2 is scheduled for release on the Xbox 360(R) videogame
and entertainment system and PC on January 26, 2010 in North America and
January 29, 2010 in Europe and has been rated 'M' for Mature by the ESRB
and '18+' by PEGI (please visit www.esrb.org
and www.pegi.eu
for more information on ratings). For more news from the development
team, please follow us on Twitter at http://twitter.com/masseffect2
or visit the game's official website at http://masseffect.bioware.com/.
* Activation is tied to a specific EA Online account and is
non-transferable.
About BioWare
BioWare develops high quality console, PC and online role-playing games,
focused on rich stories, unforgettable characters and vast worlds to
discover. Since 1995, BioWare has created some of the world's most
critically acclaimed titles, including Baldur's Gate(TM), Neverwinter
Nights(TM), Star Wars(R): Knights of the Old Republic(TM), Jade
Empire(TM) and Mass Effect(TM). BioWare operates in Edmonton
(Alberta, Canada), Montreal (Quebec) and Austin (Texas). BioWare's
announced projects include the dark heroic fantasy game Dragon Age:
Origins, as well as Mass Effect 2(TM), the epic sequel to Mass
Effect, and the story-driven massively multiplayer online game, Star
Wars(R): The Old Republic(TM). In 2008, BioWare was acquired by
Electronic Arts, a leading global interactive entertainment publisher.
For more information on BioWare, visit www.bioware.com;
to join the millions of fans already registered on our community, go to social.bioware.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM)
and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's
homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
registered trademarks owned by EA International (Studio and Publishing)
Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and
POGO are trademarks or registered trademarks of Electronic Arts Inc. in
the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. All other trademarks are the property of
their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Andrew Wong, 650-628-2781
Sr. PR Manager, EA
anwong@ea.com
or
Cindy Lum, 650-628-3835
Senior Publicist, EA
clum@ea.com
or
47 Communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
Copyright Business Wire 2010