Expansion Pack for the Critically Acclaimed The Sims 3 Adds In-Depth
Careers Like Firefighter, Private Investigator, Architecture Designer,
Doctor, Ghost Hunter and Stylist to the Game
REDWOOD CITY, Calif., Jun 01, 2010 (BUSINESS WIRE) -- The Sims are working hard for the simoleons. The EA Play Label of
Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims(TM) 3
Ambitions Expansion Pack*, the second expansion pack to the
best-selling PC game of calendar 2009**, The Sims 3, is available
at retail nationwide and for digital download today for the PC and Mac.
The game will be in stores worldwide in 60 countries and in 20 languages
this week.
"The Sims community has long wanted to control their Sims actions at
work and now with the seamless open neighborhood, those actions have a
direct impact on the town and other Sims," said Scott Evans, General
Manager of The Sims at EA. "Offering a variety of new and
exciting careers, players can choose to complete their work tasks in a
heroic manner or take the deviant route."
The Sims 3 Ambitions allows players to pursue a variety of
exciting careers in their Sims' lives that in turn affect their overall
gameplay experience and neighborhood. Players can choose to hunt down
vengeful spirits as the ghost hunter, invent brilliant and potentially
destructive gadgets as an inventor, craft glorious masterpieces as a
sculptor, dole out experimental medicine as a doctor, save lives as a
firefighter, and solve riveting cases by any means necessary as an
investigator with dozens of cases to solve and numerous clues to find.
For the first time, players will be in charge of how their Sims' career
progresses and decide if they will work for good or evil, pursue
creative endeavors or technical affairs, change the town for the better
or wreak havoc on everyone's homes. Choices made while playing the new
careers and activities such as stylist, architecture designer and tattoo
artist directly impact the look and feel of the town and other Sims. For
example, as a player you get to determine what a Sims' new appearance
will look like, whether that be a hip makeover or a new tattoo fit for a
rockstar. Additionally, players will be able to explore Twinbrook, an
entirely new playable town in The Sims 3 Ambitions, where they
will be able to meet new locals, explore their surroundings and find new
employment opportunities.
There will also be a hot, new soundtrack to go along with the gameplay.
Over a dozen new artists have laid down their tracks in Simlish
including GRAMMY Award-winners Lady Antebellum and Toni Braxton, and
new-comers Rise Against, Charice, Neon Trees, The Acorn and more!
Players will want to turn up the volume and sing along with the new
Simlish songs.
The Sims 3 Ambitions will also be available for feature phones,
iPhone and iPod touch in late 2010 from EA Mobile(TM). These versions will
have customized mobile gameplay features, which will be revealed in the
coming months and will not require a base game to play. For information
on carrier availability and pricing for all EA Mobile games, please
visit www.eamobile.com.
For more information about The Sims 3 Ambitions or The Sims 3,
please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 Ambitions is
rated T for Teen by the ESRB. To download artwork, please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play.
**According to NPD data for North America and Europe.
About The Sims
The Sims franchise celebrated its ten year anniversary in
February 2010 and an impressive more than 125 million units sold since
its launch in February 2000. Now translated into 22 different languages
and available in 60 different countries, The Sims has quickly
become a universal gaming and cultural phenomenon. Since its June 2009
launch, The Sims 3 has sold more than 4.5 million copies
worldwide to date and holds the #1 best-selling PC title for 2009 in
North America and Europe. Fan intensity is evidenced through the 110
million downloads of player created content including: Sims, houses,
stories and more. The Sims 3 community site, www.thesims3.com,
welcomes up to six million unique visitors monthly, handles 300 content
downloads every minute and more than 2.1 million uploads have been made
to date, including 15 movies each hour. The Sims 3 YouTube
Channel is in the top 10 most viewed sponsored channels of all time with
more than 30 million video views. Visit The Sims 3 official
website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. All other trademarks
are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2010